Biore Brand Names Kirshenbaum Bond &Partners as New Advertising Agency.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com NEW YORK--(BUSINESS WIRE)--Feb. 1, 2000 The Biore(R) skin care brand has named Kirshenbaum Bond &Partners as their creative agency of record. Biore products are marketed by the Biore Division of the Andrew Jergens Company headquartered in Cincinnati, OH. The Andrew Jergens Company is a wholly-owned subsidiary of The Kao Corporation This article is about the cosmetics company. For other uses, see Kaō. Kao Corporation (花王株式会社 of Japan. The assignment for the Biore brand represents the company's commitment to expanding and maintaining its leading position in the skin care industry, a position that the Biore brand has held since the launch of pore strips in 1997. Innovation in Research and Development is the mark of distinction for Biore products, which are currently number three in the facial cleansing segment. &uot;We feel that Kirshenbaum Bond &Partners will continue the strong momentum that the Biore line has maintained in the skin care arena. The agency's approach to advertising is on target and consistent with the Biore brand. Our new partnership will focus on delivering creative, distinctive messages across the board. We are excited about this new phase for the Biore brand which continues to lead in bringing innovation to the skin care market,&uot; says Bill Gentner, President of the Andrew Jergens Company. Billings for the assignment were not disclosed, but Kirshenbaum Bond &Partners will be creating campaigns for several Biore products. &uot;Biore is a brand with unlimited potential, and we are thrilled to have the opportunity to work with them,&uot; said Rosemarie Ryan, Managing Partner, Kirshenbaum Bond &Partners. &uot;We are looking forward to working in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem" tandem with a stellar agency such as Kirshenbaum Bond &Partners. We are committed to developing a strategic partnership that will leverage the Biore brand's current status as a skin care authority and innovator, and build on the success that the Biore line has already achieved,&uot; says John Cullen John Cullen (born August 2, 1964 in Puslinch, Ontario, Canada) is a former professional ice hockey centre who played ten seasons in the National Hockey League between 1988-89 and 1998-99. , Vice President, Marketing for The Andrew Jergens Company. Kirshenbaum Bond &Partners was founded in 1987 by Richard Kirshenbaum and Jon Bond. Kirshenbaum Bond &Partners has since grown to a company with over 300 employees, with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and billings of over $410 million. Kirshenbaum Bond &Partners is a privately held, fully-integrated communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. . kb&p's diverse client base includes Children's Television Workshop Children's Television Workshop: see Cooney, Joan Ganz. , Columbia TriStar Television Columbia TriStar Television, Inc. was the third name of the television studio Screen Gems, adopted with the Columbia-TriStar merger of 1991 and last used in 2002. Columbia TriStar Television was launched in 1994 as a joint venture between Columbia Pictures Television and Group, Coca-Cola, Target Stores, Tommy Hilfiger Thomas Jacob Hilfiger (born March 24, 1951 in Elmira, New York) is a world-famous American fashion designer and creator of the eponymous "Tommy Hilfiger" and "Tommy" brands. Biography Hilfiger was born March 24, 1951 and raised in Elmira, New York. , Olympus, Cognac Hennessy, Moet &Chandon, Netscape, Neuberger Berman, Sol Beer, Liberty Mutual, Citibank, iParty.com, Kansas City Power &Light, and DLJdirect, among others. The Biore brand, internationally recognized for its award winning products, introduced the revolutionary Pore Perfect(R) Deep Cleansing Strips in 1997. The Biore Pore Perfect Strips, which represented a brand new category in skin care, was part of the initial brand launch and was widely recognized as being one of the most successful new product launches in the history of the mass market. Additional successful product launches include Biore Self Heating Mask and Facial Cleansing Cloths, followed by the recent introduction of the Biore Blemish blem·ish n. A small circumscribed alteration of the skin considered to be unesthetic but insignificant. blemish Bomb(TM) and Blemish Fighting Cleanser, the first acne fighting products developed by the company. The full line of Biore products is available at all mass merchandiser, drug store and supermarket chains nationwide. For more information on Biore products, consumers can call 1-888-BIORE-11. Photo attached: Biore Blemish Bomb and Blemish Fighting Cleanser |
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