Biopharmaceutical Leader and V3 Global Cross International Borders for E-Commerce Success.Business Editors SAN DIEGO--(BUSINESS WIRE)--June 28, 2001 A Combination of International Branding Strategy, Graphics-Rich E-Commerce, Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , and E-Mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Program Facilitates Rapid Entry Across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , European, and Asian Markets V3 Global Corp., a specialist in international e-commerce solutions, Thursday announced the launch of a consolidated e-commerce platform for CN Biosciences Inc., an affiliate of Merck KgaA This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Darmstadt, Germany, the world's leading provider of research products to the Life Sciences market. Constituting six unique brands and servicing North America, Europe, and Asia, CN Biosciences delivers drugs, agents, and products to academic and commercial biotechnology researchers worldwide. "One of our company goals is to use the Internet to expand the ways we market to and service our customers," said Linda Michel, CN Biosciences' chief information officer. "V3 Global worked collaboratively with our IT Team to deliver a highly scalable global e-commerce solution that met our immediate needs and, importantly, a solution that is flexible for future growth." V3 Global worked with CN Biosciences to develop a global Web catalog featuring currency conversion and regional marketing processes, tools for handling international regulatory requirements, search engine featuring molecular compounds and tissue sample graphics, and community portal for scientists and researchers. To accelerate site awareness and usage, an integrated marketing program featuring personalized e-mail will be used to drive awareness, trial, and purchasing. "CN Biosciences is an expert in global commerce and needed a partner who understood how to localize lo·cal·ize v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es v.tr. 1. To make local: decentralize and localize political authority. 2. the Web presence for each region while leveraging a shared site architecture," said Keith Peterson Alan Keith Peterson was born 2 February 1956 in Whitehorse, Yukon, Canada and lives in Cambridge Bay, Nunavut. Peterson is currently the Member of the Legislative Assembly (MLA) for the electoral district of Cambridge Bay having won the seat in the 2004 Nunavut election. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of V3 Global. "V3 Global helps companies access the global online marketplace through our experience with the cultural and technical complexities of international e-commerce." About CN Biosciences Inc. CN Biosciences Inc., an affiliate of Merck KgaA, Darmstadt, Germany is a world leader in providing biochemical and biological reagents, antibodies, assays and research kits to high growth niches in the life sciences research marketplace. Researchers worldwide at pharmaceutical and biotechnology companies Top 100 Biotechnology Companies The following is a list of the top 100 biotechnology companies ranked by revenue. The first nine companies qualify for the list of the top 50 pharmaceutical companies. , academic institutions and government laboratories use the company's products that are developed and marketed under industry leading brand names. About V3 Global Corp. V3 Global specializes in integrated marketing initiatives and international e-commerce. The company provides services delivered through highly experienced business and technology specialists and is known for a fixed fee, fixed schedule service model. The company has headquarters in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . For more information, visit the company's Web site at www.v3global.com, e-mail info@v3global.com, or call 858/792-3560. |
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