Biomune's Rockwood Signs Agreement with Major Wholesaler for Exclusive Product Line.SALT LAKE CITY--(BUSINESS WIRE)--July 23, 1998--Biomune Systems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BIME) today announced that its subsidiary, Rockwood Companies of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , has signed a five year agreement with a major wholesaler and beauty aid distributor to develop, manufacture and market "Aroma Gardens," a line of health and beauty products. The initial order is for more than $1 million. The announcement was made by Michael G. Acton, president and chief executive officer of Biomune Systems Inc. The agreement calls for Rockwood to develop and formulate an exclusive line of 50 different Aroma Gardens products for this distributor. In addition to the creation and formulation of the products, Rockwood will also prepare special retail display units and provide marketing support as well as sales assistance to the distributor's own salespersons. Aroma Gardens is a line of 50 bath, body and aroma therapy products including body lotions Noun 1. body lotion - lotion applied to the body after bathing lotion - any of various cosmetic preparations that are applied to the skin , gels, splashes and other items. A unique merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. display, designedto stand alone at either the end of an aisle or next to check-out counters, has been designed to promote this product line and encourage impulse buying impulse buying n → compra impulsiva . The bath, body and aroma therapy category currently represents about a $2 billion market, with sales primarily through specialty retail stores. Rockwood Companies is a leading provider of quality health, beauty and cosmetic aids, creating and producing superior products and marketing them through distribution in chain stores and mass merchandisers utilizing celebrity spokespersons in their lines of products. In addition, the company manufactures a number of private label products for major chains in the U.S. Biomune Systems, Inc. is a biopharmaceutical research and development company that began researching the various applications of its patented whey protein whey protein, n soluble protein found in milk whey that has been clotted by rennin, examples of which include alpha-lactalbumin, lactoglobulin, and lactoferrin. (Biomune Whey Protein Technology) in immune-compromised individuals and cancer research. Biomune Systems, Inc.'s wholly-owned subsidiary, Optim Nutrition, Inc. is engaged in manufacturing, new product development and marketing of nutraceutical nu·tra·ceu·ti·cal n. A food or naturally occurring food supplement thought to have a beneficial effect on human health. nutraceutical , functional foods and dietary supplements Noun 1. dietary supplement - something added to complete a diet or to make up for a dietary deficiency diet - a prescribed selection of foods vitamin pill - a pill containing one or more vitamins; taken as a dietary supplement . This press release may contain forward looking statements about the company's goals and anticipated future performance. The industry in which the company proposes to operate is dynamic and intensely competitive and there are many factors that could cause the forward looking statements contained herein not to occur or the timing of their occurrence to be delayed. With the exception of historical information, the matters discussed in this press release are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that involve substantial risks and uncertainties, including, but not limited to, the results of ongoing studies and trials, economic conditions, product and technology development, production efficiencies, product demand, competitive products and the competitive environment, availability of raw materials and critical manufacturing equipment and facilities, and other risks identified in filings made with the Securities and Exchange Commission.
CONTACT: Martin E. Janis &Company Inc.
Bev Jedynak, 312/943-1100
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