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BioWare/Pandemic Studios Appoints Industry Veteran Vice President of Marketing; Jillian Goldberg Joins Independent Video Game Company as New Marketing VP.


MENLO PARK Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, Calif. -- BioWare/Pandemic Studios has hired Jillian Goldberg as vice president of marketing.

Goldberg joins the BioWare/Pandemic executive team from Electronic Arts, where she was responsible for driving EA's global marketing strategy, licensor relationships and studio partnerships for key franchises including The Godfather(TM), The Lord of the Rings(TM) and Harry Potter(TM) series, as well as Tiger Woods PGA TOUR Tiger Woods PGA Tour is a series of video games developed and published by Electronic Arts featuring professional golfer Tiger Woods. History
EA has had three golf series in its history:
  • World Tour Golf (1986)
  • PGA Tour series
(R). In her new position, Goldberg will oversee marketing for franchises from both Bioware and Pandemic pandemic /pan·dem·ic/ (pan-dem´ik)
1. a widespread epidemic of a disease.

2. widely epidemic.


pan·dem·ic
adj.
Epidemic over a wide geographic area.

n.
.

"We couldn't be more thrilled to have Jillian join the team at BioWare/Pandemic," said Greg Richardson, vice president of commercial operations for VG Holdings. "Jillian is among the very best product marketing executives in this industry with a track record of success in working closely with development teams in creating and launching hit franchises"

Over the last few years, BioWare/Pandemic has produced a number of critical and commercial hit games and among other projects is currently hard at work on the much anticipated titles, Mass Effect and Mercenaries 2.

About BioWare/Pandemic Studios:

BioWare/Pandemic Studios was formed through the fusion of two industry powerhouses and private equity firm, Elevation Partners Elevation Partners is a private equity firm that invests in intellectual property and media and entertainment companies. Its founding partners include Roger McNamee, a former founding partner of Silver Lake Partners and Integral Capital Partners; Marc Bodnick, a former founding . A leader in the action/adventure category, Pandemic joined forces in 2005 with BioWare, a company known for its role-playing games See:
  • List of role-playing games by name
  • List of role-playing games by genre
 rich in story and character. Co-equal and complementary, the newly partnered video game studios are working both in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 and separately to develop new, original titles as well as continuing to leverage the licensed franchises and owned-IP each is known for including: Mercenaries(TM), Destroy All Humans!(TM), Full Spectrum Warrior Full Spectrum Warrior is a video game classified as a real-time tactics action/war game. It was developed by Pandemic Studios and published by THQ. It was released on June 1 2004 for the Xbox, September 21 2004 for Windows and on March 23 2005 for the PlayStation 2. (TM), and Star Wars(R) Battlefront(TM) II from Pandemic and Mass Effect(TM), Dragon Age(TM), Baldur's Gate(TM), Neverwinter Nights(TM), Star Wars(R): Knights of the Old Republic(TM) and Jade Empire(TM) from BioWare. Focused on next-generation platforms to create bold new concepts in entertainment, BioWare/Pandemic's studios are located in Los Angeles, California; Brisbane, Australia; Austin, Texas; and Edmonton, Alberta, Canada. For more information, please visit www.bioware.pandemicstudios.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 22, 2006
Words:341
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