BioValidity and MarketResearch.com Partner to Market and Distribute BioNutritional Encyclopedia Supplement Reports.

Business Editors/Health & Medical Writers

LANSDALE, Pa.--(BW HealthWire)--April 6, 2000

BioValidity announced today that it has partnered with MarketResearch.com to market and distribute more than 300 scientifically-based vitamin, mineral, and botanical reports generated from the BioNutritional Encyclopedia(R) (BNE) knowledgebase.

The BNE is the first in a series of health-related databases to be licensed by BioValidity.

The BNE supplement reports have been included in the MarketResearch.com print catalog and Web database (www.marketresearch.com), a leading source of healthcare, pharmaceuticals, personal care, demographics, industrial goods, and food and beverages industry reports.

Each of the detailed BNE reports contains supplement overviews, descriptions, interactions and precautions, and benefit statements developed by a university research team and approved by the BNE advisory board. The university research team has reviewed more than 50,000 articles in over 800 medical and technical journals to date to develop the BNE content.

All supplement benefit statements in BioValidity's BNE are graded as strong, substantial, limited or minimal to reflect the strength of science supporting them. Reports have also been developed and indexed by body system (e.g., heart) and health concern (e.g., cancer).

"The partnership with MarketResearch.com provides BioValidity with another valuable distribution channel of the BioNutritional Encyclopedia's evidence-based content," said Don Labowsky, president and CEO of BioValidity.

MarketResearch.com is a leading aggregator and distributor of market research and intelligence reports for key executives, offering essential data and concise analysis, and providing critical information to decision makers throughout the U.S. Existing clients include Kraft General Foods, Nabisco, Pfizer, Bristol-Myers Squibb, Procter and Gamble, and Anderson Consulting.

BioValidity guides people in the search for better health by developing evidence-based life science knowledgebases. Each knowledgebase is developed in conjunction with a university-based research team and approved by the company's advisory boards comprised of industry-recognized experts.

Through its growing content licensing program, BioValidity provides data that can be easily integrated into HTML or relational databases for health portals, health- or nutrition-related Internet sites, corporate Intranets, kiosks, and existing corporate applications. For further information, contact BioValidity at www.biovalidity.com or [phone].