BioValidity and EarthMed.com Announce Content Licensing Agreement for the BioNutritional Encyclopedia.

Business Editors/Health & Medical Writers

LANSDALE, Pa.--(BW HealthWire)--May 9, 2000

BioValidity announced today that EarthMed.com has become a content licensing partner of the BioNutritional Encyclopedia(R) (The BNE(TM)) knowledgebase.

The BNE is the first in a series of health-related databases licensed by BioValidity.

The BNE provides evidence-based, objective nutrition information on more than 200 dietary supplements (vitamins, minerals, and herbs) and can be searched by body system, health concern, and dietary supplement. The BNE includes more than 800 benefit statements (written as structure/function claims), each of which succinctly describes one effect of a supplement on the body.

These benefit statements are graded as strong, substantial, limited, or minimal to reflect the strength of science supporting them. All benefit statements are written as structure/function claims following the guidelines of the Dietary Supplement Health and Education Act of 1994 (DSHEA).

The BNE has existed for more than four years in CD-ROM, kiosk, custom reports, and book formats. It was recently converted into an Oracle relational database for content syndication and licensing opportunities.

Through a university research team based at the Baylor School of Medicine, and a nationally recognized advisory board, the content of the BNE is continually updated to reflect the conclusions of today's medical studies and research. The BNE research team reviews more than 50,000 peer-reviewed articles from over 800 medical and science journals to generate and update the content on a regular basis.

"We are extremely pleased with our relationship with EarthMed.com," said Don Labowsky, president and CEO of BioValidity. "EarthMed.com recognizes that BioValidity's research team takes an objective look at all the scientific literature and presents pro, con, and inconclusive studies rather than simply an opinion supported by selective evidence."

"We choose to license content from BioValidity because they provide excellent evidence-based and objective information," said Todd Sherin, content director of EarthMed.com. "Adding content from the BioNutritional Encyclopedia to EarthMed.com will help both consumers and practitioners who visit our site make informed decisions on dietary supplements."

EarthMed.com is the world's largest online holistic health community, representing alternative medicine practitioners, associations, services, articles, products, remedies, and events. Their mission is to empower people to make intelligent, informed choices about their health and wellness, resulting in a higher level of vitality, joy, and prosperity.

For further information, please visit www.earthmed.com or call 888/581-0214.

BioValidity guides people in the search for better health by developing evidence-based life science knowledgebases. Each knowledgebase is developed in conjunction with a university-based research team and approved by the company's advisory boards comprised of industry-recognized experts.

Through its growing content licensing program, BioValidity provides data that can be easily integrated into HTML or relational databases for health portals, health- or nutrition-related Internet sites, corporate intranets, kiosks, and existing corporate applications. For further information, contact BioValidity at www.BioValidity.com or 215/393-9800.