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BioGaia changes U.S. distribution channel. (Industry News).


BioGaia AB, Stockholm, Sweden, has signed an agreement with Nature's Sunshine Products Nature's Sunshine Products, Incorporated (NASDAQ: NATRE), is a manufacturer and marketer of encapsulated herbs and vitamins. It is based in Provo, Utah.

The company was founded in 1972 by Gene Hughes, who started encapsulating capsicum in his home kitchen.
, Inc., Provo, UT, in order to boost sales of Reuteri tablets in the U.S. The agreement gives Nature's Sunshine Products exclusive sales rights to Reuteri tablets through multi-level marketing Multi-level marketing (MLM, now sometimes called network marketing) is a business model that combines direct marketing with franchising.

Multi-level marketing businesses function by recruiting salespeople (also called Distributors, Independent Business
 in the U.S.. The Reuteri tablets are currently marketed by McNeil Consumer Healthcare, Fort Washington Fort Washington, military post during the American Revolution, situated on the highest point of Manhattan island, New York City, overlooking the Hudson River opposite Fort Lee, N.J. , PA, and have been sold in the U.S. mainly through grocery stores. BioGaia has decided that this type of product should be sold in natural health stores, pharmacies This article is a list of major pharmacies (also known as chemists and drugstores) by country. Australia
Pharmacies in Australia are mostly independently-owned by pharmacists, often operated as franchises of retail brands offered by the three major
 and through multi-level marketing, where the customers are offered detailed information about the efficacy of the product.
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Publication:Nutraceuticals World
Article Type:Brief Article
Geographic Code:1USA
Date:Mar 1, 2003
Words:104
Previous Article:Unigen, Botanical Liaisons partner. (Industry News).
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