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Biniki: Reuters Beams New Innovation in Support Gear/Underclothing Technology.


Business Editors/Fashion Writers

TUSTIN, Calif.--(BUSINESS WIRE)--May 19, 2004

Women have had the bra to support their breasts for over a hundred years. Each generation of women learns that regularly wearing a bra brings day-to-day beauty and long-term benefits. However, a similar garment to beautify and preserve the buttocks buttocks /but·tocks/ (but´oks) the two fleshy prominences formed by the gluteal muscles on the lower part of the back.  has been notably missing. After four years of development, Biniki, the "butt BUTT. A measure of capacity, equal to one hundred and eight gallons. See Measure.  bra," has arrived. Both nationally and internationally patented by creator Karin Hart, Ph.D., a California psychologist psy·chol·o·gist
n.
A person trained and educated to perform psychological research, testing, and therapy.


psychologist 
(a), Biniki is designed to lift, define and support the derriere. Biniki also brings up the skin on the backs of the thighs for a smoother look. "It works for men too," said Hart. "It is a lifting and holding technology that is truly gender neutral. Let's face it, we all want a shapely shape·ly  
adj. shape·li·er, shape·li·est
1. Having a distinct shape.

2. Having a pleasing shape.



shape
 derriere."

On the market for only a year and a half, Biniki has already garnered international media attention. Reuters International released a satellite news feature about the Biniki innovation the week of May 3, 2004. The story was so well received by the Reuters staff that it was given an "Internal Story of the Month" honor. You are encouraged to pick up and cover this revolutionary fashion news. For additional information, visit www.biniki-fashions.com.

(a) Licensed in California as Karin A. Montgomery, Ph.D. # PSY PSY Psychology
PSY Psychiatry
PSY Psychic
PSY Professional Staff Years
12999.
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Publication:Business Wire
Date:May 19, 2004
Words:220
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