Bingo.com and Cox Interactive Media Alliance Signals Start of Major Brand Awareness Campaign; Bingo.com Expands Advertising Model Through Strategic Promotion.Business Editors & High-Tech Writers MARINA DEL REY Del Rey may refer to:
Bingo.com Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:BIGR), one of the nation's fastest-growing Bingo and entertainment sites and Cox Interactive Media (CIMedia), which operates the highest-rated network of city sites across the country, Wednesday announced a promotional partnership which is expected to result in significant advertising revenues for Bingo.com over the term of the agreement. CIMedia, an industry-leading third-party service bureau specializing in strategic advertising sales, will be providing targeted high profile ad sales within Bingo.com's Web site. CIMedia will leverage its expertise in single site representation to create a dynamic online advertising gateway for local, regional and national advertisers. CIMedia expects to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. its past success with Gamesville.com, now part of the Lycos Network, to broaden Bingo.com's Internet presence by expanding its offline marketing reach through comprehensive outreach programs and geographic micro targeting. CIMedia will also provide Bingo.com with solutions for reaching new audiences, driving online sales and enhancing brand recognition. CIMedia's network connects an impressive group of Internet leaders and innovators, creating a powerful community that can share distribution and provide unique revenue opportunities. E-commerce advertisers will be among the many groups vying for market share and CIMedia has identified ways to reach consumers at the point of decision and will target consumers using both online and offline search products. CIMedia's network reaches the top 65 U.S. markets and more than 500,000 of the best local Web sites in the country. CIMedia's capabilities dramatically increase the effectiveness of Bingo.com's online advertising campaign and will allow Bingo.com to best match advertisers with the intended audience. "If we continue to grow at the current pace, keep our content development costs low, as we've historically done, and achieve our goals for selling our high profile ad space, we could conceivably turn the corner on profitability this year," said Shane Murphy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We firmly believe that CIMedia is one of the most advanced ad targeting providers for online advertisers in the industry. The successful history of CIMedia with Gamesville.com clearly validates our claim that through this alliance we will offer an unrivaled and extremely valuable site to the advertising industry." About Cox Interactive Media Cox Interactive Media (CIMedia) has built a network of locally focused city Web sites across the country with the goal of serving residents and advertisers in each of the communities they serve. CIMedia (www.cimedia.com) was founded in 1996, is a subsidiary of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late Inc., and has headquarters in Atlanta. The network consists of 55 sites across the country including 21 sites in the top 50 U.S. markets. A leading media company, Cox Enterprises Inc. (CEI CEI Competitive Enterprise Institute CEI Conferenza Episcopale Italiana (Italian bishop conference) CEI Central European Initiative CEI Comitato Elettrotecnico Italiano (Italian Electrotechnical Committee) ) includes Cox Newspapers Inc. (newspapers, direct-mail marketing direct-mail marketing Method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. , book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. ), Cox Broadcasting Inc. (TV, spot sales, television production, research and publicly traded Cox Radio Cox Radio NYSE: CXR is a publicly traded company that holds a number of radio stations. Private company Cox Broadcasting, Inc., a subsidiary of Cox Enterprises owns all of the company's super-voting Class B common stock, and thus controls the company. Inc. (NYSE NYSE See: New York Stock Exchange :CXR CXR abbr. chest x-ray CXR, n chest x-ray; an image of the thoracic cavity, produced by an irradiation scan of the upper torso. )), and publicly traded Cox Communications Inc. (NYSE:COX) (cable distribution, programming, telephone and high-speed Internet access services) in addition to CIMedia. CEI is also the world's largest operator of automobile auctions through Manheim Auctions, providing financial services, government auctions, online services and price guides. About Bingo.com Entertainment and game sites have become increasingly popular showing unprecedented growth rates Growth Rates The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures. Notes: Remember, historically high growth rates don't always mean a high rate of growth looking into the future. and value within the World Wide Web. Bingo.com is leveraging its Internet presence into a more comprehensive game arena where visitors will be able to play a variety of games and enjoy the chance to win Bingo Bucks, which are redeemable for a variety of prizes and cash. Bingo.com is creating a value-based Web site backed by an extensive database of registered users and their buying preferences. With an average per-user session in excess of 50 minutes, Bingo.com provides one of the most enjoyable game experiences currently available on the Internet. For more information about Bingo.com, visit the company's Web site at www.bingo.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies, as well as risk factors set forth under "Factors Affecting Future Operating Results" in the company's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and such other risks detailed from time to time in the company's reports filed with the Securities and Exchange Commission. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion