Bing Gordon Named to the Electronic Arts Endowed Faculty Chair at the USC School of Cinema-Television.

LOS ANGELES -- Bing Gordon, Chief Creative Officer, Executive Vice President and a founder of Electronic Arts (Nasdaq:ERTS), the world's leading videogame publisher, was named the first holder of the Electronic Arts Endowed Faculty Chair at the USC School of Cinema-Television, it was announced today by Dean Elizabeth Daley. Resident in the School's Division of Interactive Media, the Electronic Arts Endowed Faculty Chair is a rotating position that will be held for one to two years by leading figures in interactive entertainment that will join the School's faculty as visiting professors.

"In the next decade, digital technologies will bring almost unimaginable changes to the entertainment industry," said Gordon. "Videogame quality will improve 150 times, cell phones will become pocket high-definition TVs, all media will be re-mixable and instant messageable, and game techniques will be used to provide human-centered education. Today's students, who are already the world's leading experts in new technology, are the best bet to have the vision and energy to invent such sweeping change. And USC, with its project-based film-making, computer science and communications schools, its location in the entertainment capital of the world, and its organizational commitment to excellence, can be 'ground zero' in this revolution in entertainment."

"A leader in the game industry for more than 20 years, Bing once again is making history as the inaugural holder of the first-ever endowed chair at a university for the study of electronic gaming and interactive entertainment," said Daley. "We are very proud that he is now part of USC's legendary cinema, television, and new media family."

Since co-founding the company in 1981, Gordon has played a role in the development of nearly every EA game. He was vital to the launch of 'Pinball Construction Set(TM)', EA's first game in 1983, and in developing the company's three brands, EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). Gordon earned his stripes as Executive Vice President of EA Studios and Senior Vice President of Entertainment Production, responsible for the design, development and production of entertainment titles and creative properties. He has been integral to the creation of more than 20 different award-winning game franchises including Madden NFL, The Sims(TM) and Need for Speed(TM). Over the years, he has overseen development teams in California, Texas, Florida, Vancouver and London. Now an icon in the videogame industry, he is widely respected for his passion, conviction and know-how.

"Bing is the perfect choice to help guide a program like ours that is focused on the storytelling and experience-design aspects of interactive entertainment," said Scott Fisher, Chair, Interactive Media Division.

Extending beyond his focus on game development, Gordon always has prioritized entertainment education and personal enrichment. He has pioneered several educational initiatives at EA, including the Emerging Leaders, Creative Leaders and the EA Executive Development programs. He is a leader in EA's college outreach program which brings summer interns to the company from top colleges and universities around the world.

A graduate of Yale, Gordon also holds an M.B.A. from Stanford University. Gordon launched and co-taught "Videogame Prototype Design" class at Stanford University. He is a trustee at the Urban School of San Francisco and is a board member for the US Ski and Snowboard Team.

About the USC School of Cinema-Television

In the 75 years since Douglas Fairbanks Sr., founding president of the Academy of Motion Picture Arts and Sciences (AMPAS), spoke to the University of Southern California's first film class in 1929, the USC School of Cinema-Television has fueled and mirrored the growth of entertainment as an industry and an art form. The School offers comprehensive programs in directing, producing, writing, critical studies, animation and digital arts, production, and interactive media, all backed by a broad liberal arts education and taught by leading practitioners in each field. Its more than 8,000 graduates -- the ranks of which include such stellar figures as Scott Alexander and Larry Karaszewski, Judd Apatow, R.J. Cutler, Bob Ducsay, Al Gough, Ron Howard, James Ivory, Randal Kleiser, George Lucas, Michelle Manning, Bill Mechanic, Miles Millar, Neal Moritz, Walter Murch, Jay Roach, Gary Rydstrom, Edward Saxon, Josh Schwartz, Stacey Sher, Bryan Singer, John Singleton, Stephen Sommers, John Wells, David L. Wolper, Robert Zemeckis, and Laura Ziskin -- are among the world's most distinguished animators, scholars, teachers, writers, directors, producers, cinematographers, editors, sound experts, and industry executives. Since 1973 not a year has passed without an alumnus being nominated for an Academy Award. On September 26, 2004, the USC School of Cinema-Television was honored by AMPAS, its founding partner, with a specially commissioned award in recognition of the School's unparalleled record of leadership, excellence, and innovation in entertainment education.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA GAMES, The Sims, Need for Speed and Pinball Construction Set are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NFL is a trademark of its respective owner and used with permission. All other trademarks are the property of their respective owners.