BindView Promotes Herring to Vice President, Corporate Marketing and Communications.Business Editors/High-Tech Writers HOUSTON--(BUSINESS WIRE)--April 16, 2004 BindView Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BVEW BVEW Binary View ), a leading provider of policy compliance, vulnerability management and directory administration solutions, today announced the promotion of Michelle Herring herring, common name for members of the large, widely distributed family Clupeidae, comprising many species of marine and fresh-water food fishes, including the sardine (Sardinia), the menhaden (Brevoortia), and the shad (Alosa). to Vice President of Corporate Marketing and Communications. Herring, a 20-year marketing veteran, is responsible for all global marketing and communications, including lead generation and corporate marketing programs, advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , Web and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Herring joined BindView in 2003 as Director of Corporate Marketing and Communications where she was instrumental in leading the company through a strategic change in its corporate identity, marketing positioning and go-to-market strategy. "Corporate marketing is critical to BindView's growing success, and providing additional executive-level attention will help drive our ability to meet the marketing goals we've outlined for 2004 and beyond," said Senior Vice President of Worldwide Marketing Ron Rosenthal. "Michelle Herring and her team have made excellent progress in building a strong brand, consistent go-to-market programs and increased visibility for BindView. I am confident her appointment will further strengthen BindView's marketing programs globally." Prior to joining BindView, Herring served as Executive Director, Marketing Communications, for Tulsa-based WilTel Communications WilTel Communications (formerly known as Williams Communications, which was formerly part of The Williams Companies, Inc) is a telco and Tier 2 Internet Service Provider with its own MPLS-enabled OC-192 optical wave division multiplexing backbone network. (formerly Williams Communications), where she was responsible for directing all activities related to the organization's corporate identity, messaging and positioning. Prior to joining WilTel, Herring held several Vice President and Director-level marketing and sales roles. She holds a B.A. in Communications from Texas A&M University. About BindView BindView Corporation is a leading provider of proactive business policy, IT security and directory management software worldwide. BindView solutions and services enable customers to centralize cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. and automate policy compliance, vulnerability assessment A Department of Defense, command, or unit-level evaluation (assessment) to determine the vulnerability of a terrorist attack against an installation, unit, exercise, port, ship, residence, facility, or other site. , directory administration and migration across the entire organization. With BindView insight at work(TM), customers benefit from reduced risk and improved operational efficiencies with a verifiable return on investment. More than 20 million licenses have shipped to 5,000 companies worldwide, spanning all major business segments and the public sector. Contact BindView via e-mail at info@bindview.com or visit BindView's World Wide Web Site at http://www.bindview.com. BindView can also be reached at 1-800-749-8439 or at 1-713-561-4000. |
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