Billy Martin Stores Report Sales Gains, and Grand Opening of New Boutique in Rancho Mirage, Calif.

Business Editors/Retail Writers

RANCHO MIRAGE, Calif.--(BUSINESS WIRE)--April 1, 2002

Billy Martin's USA, Inc. (Pink Sheets:BMTN) -- the 23 year old purveyor of custom western apparel, boots, jewelry, accessories and home furnishings -- announced today the grand opening of a new Billy Martin's boutique at the new $50 million retail, entertainment and dining complex known as "the River" in the heart of Rancho Mirage, Calif.

The River store is Billy Martin's fourth boutique. Other shops are in Easthampton, Hollywood and Manhattan. According to CEO, Doug Newton, who founded the business with former NY Yankee manager, Billy Martin in 1978, "The River development has been called one of the most exciting new retail complexes in southern California, and we are proud to be a part of it."

Newton said the new Billy Martin's shop will be a smaller version of the company's flagship stores in Hollywood and New York City. "It will follow the model of our very profitable Easthampton boutique, where sales have increased dramatically over the last three years. We were up 25% in 2000, and up another 33% in 2001."

Overall, the company's aggregate sales for the Hollywood, NYC and Easthampton stores gained "a very positive 13% versus year ago. This growth occurred in 2001 despite a weak OND quarter and the aftermath of September 11th, and we believe it demonstrates a growing demand and appreciation for our born-and-bred American and western-lifestyle products."

The new Billy Martin's shop is situated on a prime corner location surrounded by cascading waterfalls, fountains and a free-flowing 1.5 acre river. Nearby retailers include Borders Books & Music, Bath & Bodyworks, Bang & Olufsen, Starbucks, and six innovative concept-restaurants, including Flemings Steak House, Prego Ristorante, Guaymas (Mexican/Southwestern), Babe's Barbecue, and PF Chang's China Bistro. "These outstanding restaurants are literally a stone's throw away from our front door."

Newton said more Billy Martin's boutiques are slated for development in the next two years, including sites in Nashville, Sun Valley, Santa Barbara, Europe and the Far East. "By catering to a combination of local residents, tourists, and other shoppers in these markets, we hope to promote and showcase our western-lifestyle products to new customers across America and the globe."

The company's corporate website can be found at www.BillyMartin.Com.

About Billy Martin's USA, Inc. (BMTN)

Billy Martin's USA, Inc. is a public company quoted on the National Quotation Bureau's Electronic Quotation System (commonly known as the "Pink Sheets"). Except for historical financial information that may be contained herein, the matters set forth in this release are forward-looking statements -- as defined in Section 21E of the Securities Exchange Act of 1934 -- including statements about future business operations, financial performance and market conditions. Such forward-looking statements involve risks and uncertainties, including, but not limited to, such factors as market demand, pricing and changes in worldwide economic conditions. Billy Martin's USA, Inc. became public in October 2001, via a reverse merger with Hitech Resource Corp. which changed its corporate name to Billy Martin's USA, Inc. and its symbol to BMTN, after completing the acquisition of Billy Martin's Western Wear, LA, Inc. Billy Martin's USA, Inc. is currently not an SEC reporting company.

River Links: http://www.thedesertsun.com/news/stories/local/1005362373.shtml And: http://www.ci.rancho-mirage.ca.us/business/economicdevelopment.html