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Billy Martin's USA, Inc. Announces Reverse Stock Split and New Western Art Division.


Business Editors

NEW YORK--(BUSINESS WIRE)--July 31, 2002

Billy Martin's USA, Inc. (Pink Sheets:BYMN) -- the purveyor (World-Wide Web) Purveyor - A World-Wide Web server for Windows NT and Windows 95 (when available).

http://process.com/.

E-mail: <info@process.com>.
 of western apparel, boots, jewelry, accessories and home furnishings -- announced a 50-for-one reverse stock split, effective July 18, 2002.

The announcement was made by CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Doug Newton, who, with former NY Yankee manager Billy Martin founded the company's first retail store in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 in 1978. Newton said the reason for the split was to boost the stock's price into a range which we hope will be more acceptable to investors.

At the same time, Newton said the company has signed a letter of intent to acquire a new division devoted to the sale of American western art and artifacts artifacts

see specimen artifacts.
.

Heading the art division will be Emmanuel Renoir, a leading authority on Impressionism impressionism, in painting
impressionism, in painting, late-19th-century French school that was generally characterized by the attempt to depict transitory visual impressions, often painted directly from nature, and by the use of pure, broken color to
 in America and Canada. He is also one of the founders of Renoir Fine Art, Inc., and a direct descendant (great-grandson) of the world's well-known painter, Pierre-Auguste Renoir Pierre-Auguste Renoir (February 25, 1841–December 3, 1919) was a French artist who was a leading painter in the development of the Impressionist style. As a celebrator of beauty, and especially feminine sensuality, it has been said that "Renoir is the final representative of .

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Renoir, "Our focus will be to promote unique works of art which have an association with the qualities, romance, atmosphere, natural resources, origins or history of the `West' -- and the wide-open spaces of America. We also desire to sell artistically framed reproductions of many of the great western masterpieces. Our goal is to create several lines of product at price-points within the reach of the average consumer."

The "new" products will be marketed via select mass-merchandisers, and retail accounts, and via the company's easy-to-remember web sites, www.BestWesternArt.com and www.FindersOfTheLostArt.com, and through other e-commerce channels in the U.S. and abroad.

Newton said, "Our business objective has always been to develop and sell unique western-lifestyle products -- those which provide real value to consumers, offer excellent revenue and profit potential for the company, and ones in which we can take pride."

www.BillyMartin.com

Except for historical financial information that may be contained herein, the matters set forth in this release are forward-looking statements that are dependent on certain risks and uncertainties, including, but not limited, to such factors as market demand, pricing, and changes in worldwide economic conditions. Billy Martin's USA, Inc. trades in the "Pink Sheets" and is currently not an SEC reporting company.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 31, 2002
Words:370
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