Billy Martin's USA, Inc. Announces Expansion Plan and Financial Agreement.

Business Editors & Retail Writers

NEW YORK--(BUSINESS WIRE)--March 21, 2002

Billy Martin's USA, Inc. (BMTN), a retailer of "western lifestyle" apparel, boots, jewelry and accessories, announced today a series of steps designed to expand its business internationally and enlarge the company's operations in the U.S.

According to CEO Doug Newton, who founded the company with former Yankee manager Billy Martin in 1978, "We have an agreement with a New York-based investment banking entity, Lanzet Global Securities, Inc., to do an initial private placement for $1.5 million, with qualified institutional investors, both in the U.S. and overseas, pending completion of its due diligence.

"This should permit us to upgrade our stock listing to the NASD Bulletin Board later this year, and give us the wherewithal to implement our business plan to extend the `Billy Martin's' brand name to exciting product categories and markets both at home and abroad.

"Potential new revenue sources for our American brand include a line of casual apparel to be wholesaled to specialty shops and select mass merchandisers; a collection of western-inspired home decor products; a cologne and home fragrance; a Billy Martin's western barbecue food products and restaurant concept; and a western art and artifacts division celebrating the history, beauty and natural resources of America."

Newton said the company "will embrace e-commerce, and catalog marketing strategies, backed up by our 23-year-old brand name and brick-and-mortar experience." Domain names owned by Billy Martin's include BillyMartin.Com, CelebrityOutfits.Com, BestAmericanBrands.Com, RealAmericanBrands.Com, BuyTheWest.Com, WesternChic.Com, WesternHomeFurnishings.Com, BestWesternArt.Com and FindersOfTheLostArt.Com.

"We are also negotiating with a potential partner in Hong Kong to introduce the brand and other western products to a huge market of potential customers in Asia," commented Newton.

"Distinctive U.S products, such as Billy Martin's, are very appealing to Asian consumers," noted Stanley Lanzet, CEO of Lanzet Global Securities.

Newton believes that "interest in American-made, western-inspired goods has grown substantially in recent years and has reached a new level of popularity and importance in our country today. Understandably, this interest has dramatically increased this year, and has strengthened U.S. brand loyalty and the unity of truly American companies and products."

Billy Martin's USA, Inc. is a public company quoted on the National Quotation Bureau's Electronic Quotation System (commonly known as the "Pink Sheets"). The company advises that there is no assurance that the agreement with Lanzet Global Securities, Inc. will produce the aforementioned private placement or equity investments or other forms of financing for the company.

Except for historical financial information that may be contained herein, the matters set forth in this release are forward-looking statements -- as defined in Section 21E of the Securities Exchange Act of 1934 -- including statements about future business operations, financial performance and market conditions. Such forward-looking statements involve risks and uncertainties, including, but not limited to, such factors as market demand, pricing and changes in worldwide economic conditions.

Billy Martin's USA, Inc. became public in October 2001, via a reverse merger with Hitech Resource Corp. which changed its corporate name to Billy Martin's USA, Inc. and its symbol to BMTN, after completing the acquisition of Billy Martin's Western Wear, LA, Inc.

Billy Martin's USA, Inc. is currently not an SEC reporting company.