Billie Jean King Partners With Pupule Sports, Inc.

Business Editors/High-Tech &Sports Writers 

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Feb. 9, 2000

Legendary Tennis Pro and Women's Sports Advocate Joins

Forces with New Online Offering for Female Athletes

and Women's Sports Enthusiasts

Pupule Sports, Inc., a new Web-based company focused on serving the needs of female athletes and women's sports enthusiasts, today announced the company has entered into an exclusive partnership with tennis legend Billie Jean King. King, a 20-time Wimbledon champion and advocate for women's equity in athletics, will act as a spokesperson for and contributor to the company, sharing her expertise both on and off-court with women who are &uot;crazy to play.&uot; Under the terms of the agreement, King will contribute a monthly feature to Pupule Sports' online destination, www.pupulesports.com. The site will provide a range of features and services around women's sports including news and information, customized content, athletic apparel and sports products. In addition, King will support Pupule Sports' promotional efforts, including grassroots marketing initiatives and fundraising activities, through several special appearances during the year.

&uot;I am thrilled to work with the team at Pupule Sports on their mission to provide an authentic sports destination that will bring women's sports to the forefront, and also encourage and support the participation of girls and women in sports and fitness activities,&uot; said Billie Jean King. &uot;The Internet provides an ideal forum for female athletes to connect with and support each other and I'm pleased to be working with a company that is so dedicated to honoring and celebrating women's sports.&uot;

Billie Jean King has distinguished herself as a leader in the women's athletic field. In addition to her Wimbledon titles, King won 71 singles championships, including four US Open championships, the French Open and the Australian Open. She was the number one player in the world five times between 1966 and 1972 and has also been named one of the &uot;100 Most Important Americans of the 20th Century&uot; by Life Magazine and &uot;Sportsman of the Year&uot; by Sports Illustrated in 1972. King is also a member of the International Tennis Hall of Fame and the National Women's Hall of Fame. Billie Jean King was recently honored at Sports Illustrated's 20th Century Sports Awards ceremony for the significant impact she's had on women's sports and equality in sports overall.

&uot;We are ecstatic that Billie Jean King has chosen to partner with us,&uot; said Laura Jarrell, president and CEO of Pupule Sports, Inc. &uot;Billie Jean has done more for women's sports in this century than one can possibly fathom, both through her professional accomplishments as well as her charitable work, which includes having founded the Women's Sports Foundation and co-founded WORLD TEAMTENNIS. She exemplifies the passion and drive of women athletes who love sports - everything that Pupule Sports stands for.&uot;

About Pupule Sports, Inc.

Pupule Sports, Inc., based in Redwood City, Calif., was founded in May 1999 to provide an engaging, high-energy, special-interest site for female athletes and sports enthusiasts. The company took its name Pupule (pronounced pah-poo-lee) from the Hawaiian word meaning &uot;crazy.&uot; The tag line for the company, &uot;The Internet Network About Women and Girls crazy to play,&uot; captures the spirit of the company and its employees who are passionate about the many positive benefits women and girls receive from their participation in sports and fitness activities. Pupule Sports, Inc. can be found on the World Wide Web at http://www. pupulesports.com.