Billboards get personal.Would those long trips on the Interstate be a tittle less dreary if the road signs knew your name? In January, Mini USA began delivering custom messages on "talking" digital billboards to drivers of Mini Coopers who supplied the company with personal tidbits TidBITS is an award-winning electronic newsletter and web site dealing primarily with Apple Computer and Macintosh-related topics. Internet publication TidBITS has been published weekly since April 16, 1990, which makes it one of the longest running Internet publications. . The digital signs, which usually carry standard advertising messages, are programmed to get personal after identifying approaching Mini drivers from radio chips embedded Inserted into. See embedded system. in their key fobs: "Mary, moving at the speed of justice," if Mary's a lawyer, or "Mike, the special of the day is speed," if Mike is a chef. Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. adds a new wrinkle Wrinkle A feature of a new product or security intended to entice a buyer. to the debate over whether drivers might be dangerously distracted by advertising flashed on some 400 digital. billboards nationwide. They've already been banned in several states. |
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