Billboard or other outdoor ads.

CLIENT: Wisconsin Milk Marketing Board Inc., Madison, Wis.--Patrick Geoghegan

AGENCY: Stephan & Brady Inc., Madison, Wis.--Lisa Hartman

MESSAGE: Dairy is big business in Wisconsin.

AUDIENCE: Wisconsin residents, primarily urbanites who may not be aware of the importance of dairy to Wisconsin's economy.

MERIT: Bayer CropScience / AdFarm

NATIONAL FINALISTS: Valent U.S.A. Corporation / archer>malmo Bayer CropScience / AdFarm

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Title Annotation:	Best of NAMA; Wisconsin Milk Marketing Board Inc; Stephan & Brady Inc
Comment:	Billboard or other outdoor ads.(Best of NAMA)(Wisconsin Milk Marketing Board Inc)(Stephan & Brady Inc)
Publication:	Agri Marketing
Article Type:	Brief Article
Geographic Code:	1USA
Date:	Apr 1, 2004
Words:	59
Previous Article:	Multimedia direct/targeted campaign.(Best of NAMA)(Anderson BioSystems)(In-house)(Brief Article)
Next Article:	Customer brochures, catalogs--farmer-directed--single.(Best of NAMA)(Valent U.S.A. Corp.)(Archer/Malmo Advertising Inc.)(Brief Article)
Topics:	Advertising agencies Contracts Dairy industry Advertising Contracts Dairy products industry Advertising Contracts

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