Billboard Headline Leads to Interactive Payoff for Telecommunications Company.MILWAUKEE--(BUSINESS WIRE)--Aug. 17, 1998--US Xchange is utilizing a unique multimedia campaign to advertise its new Internet See Web 2.0 and Internet2. services. The headline of US Xchange's new billboard, "www.bye-bye-aol.com" is also a registered Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name. for the company. Meyer & Wallis, creator of the campaign, is unaware of any other instance where a campaign's marketing message has been used as an Internet domain name An organization's unique name on the Internet. The chosen name combined with a top level domain (TLD), such as .com or .org, also called a "domain extension," makes up the Internet domain name. For example, computerlanguage.com is the domain name for the publisher of this Encyclopedia. . "The headline in this campaign could stand alone," said Tom Dixon Tom Dixon may refer to:
"We suspect that people will be curious and try the advertised site just like the thousands of people who called 867-5309 and asked for Jenny in the 80s," added Steve Yoder, Copy Writer at Meyer & Wallis. At "www.bye-bye-aol.com" consumers will be greeted with a waving animated hand and information on why they should switch from America Online to US Xchange Internet services. The interactive page begins with the copy: "So long slow, overcrowded o·ver·crowd v. o·ver·crowd·ed, o·ver·crowd·ing, o·ver·crowds v.tr. To cause to be excessively crowded: a system of consolidation that only overcrowded the classrooms. online services. Farewell overpriced o·ver·price tr.v. o·ver·priced, o·ver·pric·ing, o·ver·pric·es To put too high a price or value on. overpriced Adjective costing more than it is thought to be worth Adj. monthly access rates." And goes on to offer the starting rate of just $8.95 a month for fast, reliable access and better customer service than any of the existing providers. Visitors to the site than are provided an 800 telephone number, as well as a hot link to the US Xchange home page for sign-up information. "Bye-bye-aol.com" (Billboard and Site) Creative Director - Tom Dixon Copy Writer - Steve Yoder Art Director - Jim Brooks Production Artist - Cathy Pritzl Formed in 1996 by former telecommunications executives, US Xchange is a regional, full service telecommunications provider, mainly targeted to businesses, that offers more personal service than the existing competition. In addition to unparalleled service, US Xchange offers consumers a complete portfolio of telephone and Internet services, easy-to-understand invoicing, and guaranteed satisfaction. Currently, US Xchange services are available in targeted cities in Michigan, Wisconsin, Indiana and Illinois. Meyer & Wallis is a full service communications firm headquartered in downtown Milwaukee with a second office in Indianapolis. In addition to US Xchange major clients include: Meijer stores, Sheaffer Pen, Voortman Cookies, The Milwaukee Bucks, Shorewest Realtors, Pick 'n Save and Cardinal Stritch University Cardinal Stritch University is a private Roman Catholic university located in Milwaukee, Wisconsin. It was founded in 1937 as St. Clare College by the Sisters of St. Francis of Assisi to train nuns as teachers. .
CONTACT: Meyer & Wallis
Lisa Liljegren, 414/224-0212
Fax: 414/224-0420
E-Mail: lliljegren@meyerwallis.com
URL: www.meyerwallis.com
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