Bill Me Later Experiences Increase in Merchant Adoption and Consumer Traffic During Holiday Season.

Merchants Using Leading Payment and Marketing Technology Company See Uptick in Sales and Volume

TIMONIUM, Md. -- Bill Me Later, Inc. today announced the company experienced strong 2007 holiday results and continues to grow both its merchant and consumer base. Third party research found that Bill Me Later[R], which allows consumers to make online and phone purchases at more than 700 retail websites without using a credit card, had the highest merchant adoption rate in the industry and experienced a significant spike in overall traffic.

Merchants offering Bill Me Later reported robust sales especially in the toys, fashion and travel categories. They also saw a growth in consumers' use of deferred billing options and special promotions.

"Bill Me Later represented a significant percentage of our sales for the 2007 holiday season. The convenient service in conjunction with flexible payment options allowed eToys to offer a variety of pricing promotions during our critical season," said Michael J. Wagner, CEO of The Parent Company, which owns eToys. "We continue to experience increased sales and higher average order values from consumers who come to us through Bill Me Later, and we look forward to an even more robust merchant network in the future."

"Bill Me Later has been a key, strategic marketing partner for eBags since 2004," said Jon Nordmark, CEO and co-founder of eBags.com. "Its merchant network continues to attract and deliver loyal customers who often outspend those using other forms of payment."

As the payment market expands, Bill Me Later continues to lead the industry. A study by Brulant found that Bill Me Later had the highest merchant adoption rates among all the major alternative payment services from the period of February 2007 through December 2007. According to Hitwise.com, visits to billmelater.com grew 300 percent in December 2007 as compared to December 2006.

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"Our exceptional 2007 holiday results demonstrate the strong consumer demand for an easier and safer shopping experience," said Vince Talbert, vice president of marketing for Bill Me Later, Inc. "The consumer-friendly Bill Me Later network helps all our merchant partners grow revenue, increase average order values and more easily connect with loyal customers. In 2008 we will continue to work with our retail partners to further expand the benefits we provide."

Bill Me Later, Inc. enables retailers to simplify the payment experience to capture lost sales, increase customer loyalty and maximize profits. Through a single implementation of its Bill Me Later product suite, merchants gain access to a set of technology solutions including Bill Me Later, deferred billing, private label credit card programs and integrated marketing programs.

About Bill Me Later, Inc.

Bill Me Later, Inc. is a rapidly growing technology company helping to connect leading merchants with high value customers by improving the purchase experience. Bill Me Later, Inc.'s payment and marketing technology solutions help establish and maintain trusted relationships between hundreds of top tier retailers and high value customers at the point-of-sale. Millions of consumers rely on the safety and convenience of Bill Me Later, Inc.'s payment solutions when shopping online, via phone and in-store. The solutions are the first new payment methods since credit cards to be so broadly available within the United States. For more information, visit www.billmelater.com.

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