Bill Imada named recipient of AAAPRA 1995 Vision Award; Horizon Awards gala set for May 18.LOS ANGELES--(BUSINESS WIRE)--May 10, 1995--The Asian American A·sian A·mer·i·can also A·sian-A·mer·i·can n. A U.S. citizen or resident of Asian descent. See Usage Note at Amerasian. A Advertising and Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Alliance (AAAPRA) has selected Bill Imada, president and chief executive officer of Imada Wong Communications, as the recipient of its 1995 Vision Award. Imada and the winners of the Horizon Awards competition will be honored at a banquet on Thursday, May 18, at the New Otani The New Otani is a chain of hotels, with headquarters in Tokyo, Japan. The main hotel in Tokyo opened in 1964, to coincide with the Tokyo Olympics of that year, and is known for the revolving restaurant atop the hotel, along with the New Otani Art Museum located on its sixth floor. Hotel in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . A reception featuring the award-winning entries begins at 6 p.m., and dinner is at 7 p.m. The ticket price for AAAPRA members is $55, and $65 for guests. Tables of 10 are $500 for members. Call Lynne Choy Uyeda at 213/939-9088 for tickets and information. Imada established Imada Wong Communications five years ago in Los Angeles and now has offices in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Chicago and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . ``It has become the nation's pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae integrated communications firm dedicated exclusively to the Asian Pacific American market,'' explained Robert Berger, AAAPRA vice president, who nominated Imada for the award. ``Mr. Imada sets an example of professionalism for others in the field to follow.'' The Vision Award is AAAPRA's highest achievement that recognizes a demonstrated, long-standing dedication and commitment to the vision and principles embodied in the organization's mission. The Horizon Awards recognize those who have exhibited outstanding professional excellence in their communication programs targeted to the Asian-American community. English- and Asian- language submissions were entered in the following categories: print and broadcast advertising, graphic design, public relations, government and public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , and nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. community programs. This is the first year the Horizon Awards have been given. David Magdael, president of AAAPRA, said, ``The body of work targeted to the Asian market has reached a level of quality where it is appropriate to recognize the best of the best.'' AAAPRA, a nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. , was founded in January 1992 and is composed of professionals in advertising, public relations, marketing, communications and related industries from Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . The organization presents a variety of programs that provide a forum for networking and business development and lend professional expertise and resources to the Asian Pacific community. -0-
WINNERS OF 1995 HORIZON AWARDS
Category Winning Entries
Print Advertising Campaigns
a. Asian-language InterTREND:
Sprint, ``Fortune Teller''
b. English-language DAE Advertising:
Wells Fargo, ``A Golden History''
Broadcast Advertising Campaigns
a. Asian-language Imada Wong Communications Group:
CDFA Radio Spots
b. English-language DAE Advertising:
Wells Fargo, ``A Golden History''
Television
Public Relations Campaigns
a. Asian-language Imada Wong Communications Group:
KaChi News
b. English-language Mann & Associates:
``Project Rebound''
Graphic Design Campaigns
a. English-language Japanese American National Museum:
Annual Report
Government & Public Affairs
a. Asian-language Interviewing Service of America:
L.A. Times Vietnamese Poll
Nonprofit Community Programs
a. Asian-language Healthier Solutions Inc.:
``Facing HIV & AIDS''
b. English-language Healthier Solutions Inc.:
``Facing HIV & AIDS''
CONTACT: Asian American Advertising & Public Relations Alliance Lynne Choy Uyeda, 213/939-9088 |
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