Bill Collier Joins Premier Retail Networks as Vice President, Ad Sales.

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--March 5, 2002

Premier Retail Networks (PRN) has named Bill Collier vice president of Regional Advertising Sales. He is based in New York. Collier has more than 15 years experience in sales and marketing including stints at Catalina Marketing Corporation, PepsiCo, A.C. Nielsen and The Perrier Group of America. In his new post, he will oversee PRN ad sales for consumer package goods and the Wal-Mart Television Network, a Nielsen-measured interactive network broadcast into more than 2,300 Wal-Mart stores nationwide, with average brand recall of 57% (Nielsen Media Research, Nov. 2001).

PRN creates the world's largest retail media networks for retailers like Wal-Mart, Best Buy, Circuit City and Sears. PRN's networks are Nielsen-measured with an audience of more than 100 million shoppers per week.

"Bill's impressive ad sales track record and experience in bringing retailers and brands together makes him a perfect fit for PRN, which partners with America's major advertisers and the world's largest retailers," said Mark Mitchell, executive vice president, Ad Sales.

"PRN continues to define the retail media industry and is a powerful brand-building tool for advertisers, with limitless possibilities. It's great to be a part of this growing organization," said Collier.

Most recently, Collier was director of Strategy and Business Development for News America Marketing's SmartSource iGroup, where he launched the largest internet distribution network of targeted incentives for the consumer package good manufacturers and retailers. Prior positions include director of business development for Catalina Marketing Corporation; operations manager for PepsiCo, Pepsi-Cola Company; director, LiquorScan, a joint venture company with A.C. Nielsen; and regional business manager for The Perrier Group of America. He holds a B.S in Finance from Providence College.

Founded in 1993, PRN creates the world's largest retail media networks. PRN partners with retailers like Wal-Mart, Best Buy, Circuit City, Sears and Footaction, to create in-store television and interactive networks that broadcast news and product information, entertainment, and advertising to consumers while they shop. By creating customized programming for retailers, PRN builds brand equity, customer satisfaction, and shopper loyalty. PRN's Nielsen-measured television and interactive networks are located in more than 5,000 stores in every state and DMA in the country. Its headquarters are in San Francisco. Recent news releases and other information are available at http://www.prn.com.