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Bill Chasse Joins Touchpoint, Inc. as New CEO; Personalized Printed Direct Marketing and Customer Communications Services Company Attracts Seasoned Executive to Take Over Helm.


Business Editors

EMERYVILLE, Calif.--(BUSINESS WIRE)--June 27, 2001

Touchpoint, Inc. today announced that Bill Chasse chas·sé  
n.
A ballet movement consisting of one or more quick gliding steps with the same foot always leading.

intr.v. chas·séd, chas·sé·ing, chas·sés
To perform this movement.
, former senior executive of infoUSA, Inc. (Nasdaq:IUSA IUSA Indiana University Student Association ), has joined Touchpoint(TM) as Chief Executive Officer, assuming the reins from interim CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Roger Strauch. Bill brings over 15 years of operational and direct marketing experience to Touchpoint, and will now take the lead in championing the firm's personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 printed direct marketing and customer communications services.

"We are thrilled to have Bill take on the CEO role at Touchpoint," commented Roger Strauch, Chairman of The Roda Group and current board member of Touchpoint. "We could not have found a more qualified, professional leader than Bill. His industry knowledge, passion for the business opportunity and operational experience will serve Touchpoint well." Jinee Tao, co-founder and Chairman of Touchpoint added, "Our services are already adding considerable value to businesses by increasing their communications effectiveness, and better managing and expanding their customer relationships. Bill is the right person to rapidly grow our business."

Throughout his career, Bill has demonstrated a unique ability to strategically focus an organization to drive sales, revenues and profitability. He joins Touchpoint from InfoUSA, Inc., where he spent over 12 years in numerous senior management positions. Most recently Bill was President and CEO of infoUSA.com, the online arm of this leading sales and marketing information company. Previous to his CEO role at infoUSA.com, Bill had been President of infoUSA's Small Business and Consumer Products Group, Executive Vice President of their Consumer Products Division, and Vice President of Online Services. Bill was an integral part of infoUSA's growth and is credited with the development and launch of many of their most innovative and successful products.

"Of all the career opportunities I was considering, I found the CEO position at Touchpoint and the related market opportunity to be the most promising and exciting match for me," said Bill Chasse. "The organization has made considerable progress in product development and early validation of the business model. Touchpoint's unique personalized communications solutions offer a fresh approach for businesses to gain greater returns on their customer relationships."

About Touchpoint, Inc.

Touchpoint (www.touchpoint.com) offers businesses the ability to plan, create, manage, personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, print and send their direct marketing and customer communications directly from their desktop or database -- as easily as they can send email. The company provides corporate and distribution solutions that enable companies to quickly, easily and affordably create, personalize and send printed communications -- full color, premier quality folded cards, postcards, trifold brochures, flyers, invitations, announcements and other printed materials -- that tangibly strengthen relationships with customers and prospects.

Touchpoint has integrated the latest technologies for on-demand digital printing, production workflow, distribution and mailing, Web-based infrastructure and customer relationship management into their proprietary platform solutions, quickly bringing to market premier-quality, personalized printed communications services that demonstrate the power of one-to-one relationship marketing.

Corporate customers of Touchpoint's solutions include Farmers, Banc of America, OmniSky, VISA, Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
 Bank, Deloitte & Touche, CUNA Cuna

Chibchan-speaking Indian people who once occupied the central region of what is now Panama and the neighbouring San Blas Islands and who still survive in marginal areas. In the 16th century they lived in federated villages under chiefs who wielded considerable power.
 Mutual, Marriott Incentive Awards and MetLife. Distribution partners include Kodak, MarthaStewart.com, Shutterfly, The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times, Snapfish, Staples.com, Ofoto, PhotoPoint and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Postal Service postal service, arrangements made by a government for the transmission of letters, packages, and periodicals, and for related services. Early courier systems for government use were organized in the Persian Empire under Cyrus, in the Roman Empire, and in medieval .
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2001
Words:522
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