Bill Bryant, Chairman of Ecommerce Vendor Qpass, Joins Exchange Applications' Board of Directors.BOSTON--(BUSINESS WIRE)--Oct. 18, 1999-- Exchange Applications, Inc. (Nasdaq:EXAP), which helps optimize interactive relationships between customers and companies, today announced that it has added another outside Director to its Board: Bill Bryant William Bryant, Jr. (born January 15, 1951 in Shreveport, Louisiana) was an American football cornerback in the NFL for the New York Giants and Philadelphia Eagles. He played college football at Grambling State University. , chairman of ecommerce vendor Qpass, the leading transactor of digital content. Bryant's addition to the Board comes at a time when Exchange Applications is experiencing tremendous success in the burgeoning space for emarketing solutions. Its emarketing subsidiary eXstatic Software, launched today, already has eight well-known clients: Microsoft.com, Expedia.com, Sidewalk.com, Citi f/i, drugstore.com, theglobe.com, MountainZone.com and Earthday.com. Bryant has extensive experience in the Internet space, having had early stage involvement in a number of leading Northwest technology companies, including Visio, where he served as vice president of Worldwide Sales and Marketing; Netbot Inc., where he was a co-founder and president; and Throw Inc., where Bryant was an early investor. Both Netbot and Throw were acquired by Excite Inc. (Nasdaq:ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ); Visio is under agreement to be acquired by Microsoft Corp. Bryant has also consulted extensively with RealNetworks (Nasdaq:RNWK RNWK Real Networks (stock symbol) ), Microsoft (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), and Corbis. In addition, he has served as vice president of Marketing for Micrografx Inc. and Traveling Software. Bryant holds a BA (European History) and MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration (Business Strategy), both from the University of Washington. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Bryant, forward-thinking ecommerce companies realize that strong customer relationships are critical to their success. Thus, enterprise Customer Relationship Management (eCRM) has emerged as a very hot space. "Exchange Applications is well positioned to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. an exciting trend within eCRM - the convergence of brick-and-morter and Internet CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. practices," said Bryant. "I look forward to working with Andy and rest of the Board to help shape the company's direction and growth." "Bill has tremendous experience and contacts in the ecommerce world that will be extremely valuable to Exchange Applications as we continue to expand our eCRM strategy and offerings," said Frawley. "We very much look forward to the contributions he'll make as a member of our Board." Exchange Applications Exchange Applications, Inc. (Nasdaq:EXAP) helps optimize interactive relationships between customers and companies. Based on the principals of permission-based marketing and a single view of the customer, its eCRM software ensures that customer communications are relevant, timely and coordinated across all customer channels. By bridging online and offline customer communications, Exchange Applications facilitates higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on emarketing and ecommerce practices. More than 100 of the world's most innovative companies, including Ameritrade, Citigroup, Microsoft, Sprint and theglobe.com are currently using Exchange Applications' solutions to strengthen customer relationships and earn a greater share of each customer's business. For more information, visit http://www.exapps.com. |
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