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Bill Bradley to Advise Relate Media Inc., New Online Publisher.


Business Editors, High-Tech Writers

DALLAS--(BUSINESS WIRE)--Oct. 23, 2000

Former U.S. Senator Bill Bradley For other uses, see Bill Bradley (disambiguation) and William Bradley.
William Warren "Bill" Bradley (born July 28, 1943) is an American hall of fame basketball player, Rhodes scholar, and former U.S.
 has accepted an appointment as a Strategic Advisor to Relate Media, Inc. (www.relatemedia.com), a recently launched company specializing in e-mail relationship-building and online publishing.

Relate Media works with businesses and organizations to develop e-mail communications programs Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off.  that enhance and intensify in·ten·si·fy  
v. in·ten·si·fied, in·ten·si·fy·ing, in·ten·si·fies

v.tr.
1. To make intense or more intense:
 traditional relationships with customers and members, helping to transform them for the Internet Age.

Anchoring those relationships are electronic magazines customized to the needs of specific audiences and private labeled by each business or organization working with Relate Media.

The company's first venture is in the credit union market, where about 80 million Americans belong to some 11,000 credit unions. Since it began recruiting credit unions in March 2000, Relate Media has signed alliances with more than 90 of them, representing about 3 million members.

Relate Media publishes eMoney Digest (www.emoneydigest.com), the first e-mail magazine exclusively for credit union members. Published each Thursday in a rich media format that incorporates flash technology, eMoney Digest offers lively content on personal finance, investments, career issues and leisure pursuits. At its current rate of readership read·er·ship  
n.
1. The readers of a publication considered as a group.

2. Chiefly British The office of a reader at a university.
 growth, the advertising-supported magazine within a year could be one of America's most widely circulated financial publications.

Senator Bradley said he accepted the Strategic Advisor role because of eMoney Digest's ability to make a difference in the lives of its readers.

"Americans are increasingly making their own financial decisions, especially in such areas as retirement planning Retirement financial planning refers to a collection of systems, methods, and processes which, in their aggregate, support a family unit's (client's) desire to achieve a state of financial independence, such that the need to be gainfully employed is optional.  and investment management. It's critical that Americans have the knowledge to best manage their resources. But many don't have access to professional counseling or learning opportunities," Bradley noted. "eMoney Digest has the potential to help millions of Americans enrich their lives, and that's a worthy goal. I'm delighted to be involved with this exciting new company."

Bill Bradley - former three-term senator, presidential candidate, best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 author, basketball star and Rhodes scholar Rhodes scholar
n.
A student who holds a scholarship established by the will of Cecil J. Rhodes that permits attendance at Oxford University for a period of two or three years.



Rhodes scholarship n.
 - is one of America's most respected leaders.

"We are honored that Senator Bradley has agreed to work with us," said Thomas White Thomas White can refer to:
  • Sir Thomas White (merchant) (1492-1567), founder of St John's College, Oxford
  • Thomas White, Jr., New York politician
  • Thomas White (cricketer) (c.
, Relate Media founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We have set ambitious goals for our company and Senator Bradley's involvement will be a huge catalyst for our success."

Relate Media Asia Pacific, an affiliate of Relate Media Inc., will soon launch an Australian version of eMoney Digest for e-mail distribution in that country through alliances with Australian credit unions.

Note to Editors: The version of eMoney Digest viewable at www.emoneydigest.com is a generic version for demonstration purposes. To see how credit unions across the U.S. are customizing the weekly publication, please click on one of the following:

www.emoneydigest.com/e/e.jsp?cuid=2 www.emoneydigest.com/e/e.jsp?cuid=5 www.emoneydigest.com/e/e.jsp?cuid=7
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Publication:Business Wire
Date:Oct 23, 2000
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