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Bill Bateman's Bistro, White House/Black Market, and National Grand Prix Holdings Select Azzam Jordan as Agency of Record; Accounts Bring $3 Million in New Business.


Business Editors

BALTIMORE--(BUSINESS WIRE)--Sept. 19, 2001

Azzam Jordan, Inc., a Towson-based full- service advertising agency, has been named the agency of record for Bill Batman's Bistro, White House/Black Market, and the 2002 National Grand Prix Grand Prix  
n. pl. Grand Prix
Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course.
 in Washington, DC.

The three accounts will add approximately $3 million in billings for the agency.

"The acquisition of these accounts strengthens our vertical specialties in the food/restaurant and sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  categories and opens up a new category for us in the retail fashion industry. We're excited to be working with such reputable companies and are excited for the opportunity to showcase our work," said Gary Jordan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Azzam Jordan, Inc.

Bill Bateman's Bistro is a chain of five restaurants in the greater Baltimore area with locations in Cub Hill, Towson, Pikesville, Reistertown, and Severna Park Severna Park can refer to:
  • Severna Park, Maryland, a census-designated place in Maryland, United States
  • Severna Park (writer), an American science-fiction author
. An additional restaurant will open later this fall in the Inner Harbor.

White House/ Black Market is a chain of fashion-forward women's clothing boutiques featuring all-white clothes on one side of the store and all-black clothes on the other. There are over seventy stores nationwide and in the Caribbean.

The National Grand Prix of Washington, D.C. is a three day motorsports event festival featuring an internationally sanctioned racing event in the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . The first annual event will be held in July 2002.

Azzam Jordan, Inc. is a full-service advertising agency that serves a broad range of regional and national clients including: Snyder's of Hanover Snyder's of Hanover is a bakery and snack food distribution company based in Hanover, Pennsylvania, specializing in pretzels. Its products are sold throughout the United States, Canada, many European nations, southeast Asia, and in the Middle East.  snack foods (Hanover, PA), Neumann Homes (Chicago, IL), Musselman's apple products (Harrisburg, PA), Winchester Homes (Washington, DC), Pizza Hut Maryland Co-op (Baltimore, MD) and WJZ-TV (Baltimore, MD).

For more information please call 410/825-1800 or visit http://www.azzamjordan.com
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 19, 2001
Words:285
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