Bill Allard named president of ProServ.ARLINGTON, Va.--(BUSINESS WIRE)--Dec. 5, 1996--Bill Allard has been named president of ProServ, the international sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. , management and television company. The announcement was made Thursday by Donald Dell Donald Dell (born June 17, 1938 in Bethesda, Maryland, USA) was an outstanding tennis player, U.S. Davis Cup captain, tennis leader and administrator. He has two daughters, Kristina and Alexandra. , founder and chairman of ProServ. "Bill Allard's energy, vision and leadership have made a tremendous impact on ProServ in the short time he has been with us," Dell said. "That vision and drive will be even more of a positive force as president, and will serve to forge ProServ's continued success in the rapidly changing sports marketplace." Allard, 36, joined ProServ in 1989, managing the company's European operations for three years. In 1993, he was appointed chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , based in the company's Arlington headquarters, and will retain that title as president. Allard is a graduate of Babson College Babson College, located in Wellesley, Massachusetts (zoned as "Babson Park," ZIP code 02457),[1] is a private business school that grants all undergraduates a Bachelor of Science in Business Administration. The F. W. and Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. . Prior to joining ProServ, he was a regional sales director for MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. . He is the third president in the 25-year history of ProServ. "It is an honor to be named president of ProServ, one of the premier companies in the sports business," said Allard. "One thing I hope to accomplish is to further instill in·still v. To pour in drop by drop. in  stil·la tion n. greater customer
satisfaction into all of our endeavors. This is a service business, and
whether it's athletes, events or new lines of business, we will
continue to put the building of our clients' business first."
"The scope of ProServ has evolved greatly in the past 25 years, and Bill has been a leader in obtaining brand extentions and securing new lines of business for us," said Dell. "That work is key to our future growth, and will continue with him as president." ProServ was founded by Dell in 1971, initially to manage the careers of professional athletes. Today it is one of the world's largest and most diversified sports management firms, representing more than 120 elite athletes. The company also manages and markets professional sporting events, while serving as a consultant to Fortune 500 companies on sports marketing programs and promotions. ProServ Television is a leader in sports television production and rights representation. CONTACT: ProServ, Arlington Dewey Blanton, 703/276-4131 |
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