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Bikers Dream Launches New Ultra Kustom Parts Division.


RIVERSIDE, Calif.--(BUSINESS WIRE)--Sept. 22, 1998--Bikers Dream (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: BIKR) is launching a new motorcycle parts and accessories division to complement its popular Ultra Cycles brand of quality-built American heavyweight cruiser motorcycles, and retail chain of Bikers Dream Superstores.

The new division, Ultra Kustom Parts, will source and distribute unique motorcycle parts and accessories to more than 70 Bikers Dream Superstores and Ultra Cycle dealers nationwide.

"The Ultra Kustom Parts line is well positioned to complement the Ultra brand, as well as Harley Davidson and other American-made motorcycle brands," commented Herm herm, in Greek art
herm (hûrm), in 6th-century Greek art, vertical pillar surmounted by a bearded human head and often having a phallus below. These structures were considered sacred to Hermes.
 Rosenman, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Bikers Dream. " The initial inventory offered will include approximately 150 unique parts ranging from polished billet wheels to leather saddlebags. These parts have been selected because they capture the same level of superior styling that has made the Ultra brand so desirable today."

Bikers Dream is a manufacturer, distributor and retailer of quality-built American heavyweight cruiser motorcycles. Corporate headquarters and manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations.  are located in Riverside, California.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1998
Words:176
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