Bikers Dream Inc. Announces Launch of E-Commerce Site.

MIRA LOMA, Calif.--(AutomotiveWire)--June 7, 1999--

Bikers Dream Inc. (Nasdaq: BIKR) Monday announced the launch of its new retail E-Commerce Web site, http://www.bikers-dream.com.

The "Bikers Dream On-Line Superstore" offers an extensive variety of motorcycle parts and accessories that customers would find at the Bikers Dream and other retail motorcycle Superstores, including Ultra Cycles motorcycles, over 20,000 Custom Chrome(R) parts, assorted motorcycle accessories and apparel for the heavy weight cruiser enthusiast. These parts and accessories include the proprietary Ultra Kustom Parts and Ultra Biker Gear product lines. The estimated retail market for motorcycle parts, accessories and apparel is $4 billion per year.

Herm Rosenman, chairman and chief executive officer commented, "The Bikers Dream On-Line Superstore is the largest and most complete on-line offering in our industry. As a result of our industry experience, marketing strategy, significant buying power and the name recognition of our Bikers Dream retail brand, we are well positioned to become a dominant retail force in this growing industry."

Rosenman added, "The Bikers Dream On-Line Superstore will provide our customers with convenient access to thousands of motorcycle parts and accessories, many of which may not be readily available at local retail stores. The E-Commerce operation's ease of use, graphical format, pricing strategy and enormous product offering are incredibly attractive for busy customers in our targeted demographic. Furthermore, our new corporate headquarters and warehouse facilities provide us with the expansion capabilities necessary to accommodate the projected growth of the Bikers Dream On-Line Superstore."

Bikers Dream is a manufacturer and distributor of quality-built American heavy-weight cruiser motorcycles. Corporate headquarters and manufacturing operations are located in Mira Loma.

Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced by the company's Securities and Exchange filings. The forward-looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.