Bikers Dream Agrees to Co-Brand With Castrol.MIRA Mira (mī`rə), [Lat.,=marvelous], variable star in the constellation Cetus; Bayer designation Omicron Ceti; 1992 position R.A. 2h19.0m, Dec. −3°05'. LOMA lo´ma n. 1. (Zool.) A lobe; a membranous fringe or flap. , Calif.--(BUSINESS WIRE)--Aug. 4, 1999-- Bikers Dream Inc. (Nasdaq:BIKR) Wednesday announced that it had entered into a co-branding agreement with Castrol. Castrol, whose worldwide headquarters are based in Wayne, N.J., is a leading international manufacturer and marketer of high quality, performance motor oils and related lubricants. Castrol is very active in the high-performance sector of the motor vehicle industry, with strong ties to all types of racing activities. Under the terms of the agreement, the two companies will jointly participate in various industry shows and events, jointly advertise in various formats and link their Internet Web sites together. In connection with the agreement, Castrol will also supply lubricants to Bikers OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and manufacturing subsidiary, Ultra Cycles. Bikers Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Herm herm, in Greek art herm (hûrm), in 6th-century Greek art, vertical pillar surmounted by a bearded human head and often having a phallus below. These structures were considered sacred to Hermes. Rosenman, commented: "This is an exciting opportunity for our company. Our association with Castrol, a company with a great reputation, vast resources and superb contacts, will expose our company and products to many more people in our target demographic. "The high quality and high-performance nature of Castrol's products made the link between the companies a natural fit. All Ultra Cycles come standard with super high-performance 113 cu in or 96 cu in engines, as well as a host of other standard high-performance components." Bikers Dream is a manufacturer, distributor and retailer of quality-built American heavyweight cruiser motorcycles. Corporate headquarters and manufacturing operations are located in Mira Loma. Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced by the company's 10QSB QSB Fading QSB Qualified Small Business (IRS category) QSB Queen Street Backpackers (Auckland, New Zealand) QSB Quality System Basics QSB Qualified Supplemental Benefit QSB Quantum Singleton Bound for the quarter ended March 31, 1999. The forward- looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. |
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