BiggyTV.com Launches with over 200 Hours of Initial Content as One of the First "Broadband Digital Video Distributor/Syndicators" of Unique On-Site Behavioral Targeted Content on a Global Scale.

Company Will Also Provide Advertisers with Multiple 'Rich Media' Ad Units Co "Biggy is Better!"

HOLLYWOOD, Calif. -- BiggyTV.com has been launched as a new business-to-business company by L.A. Ideas, Inc., an affiliate of the Hollywood advertising and marketing agency Shoolery Design, Inc. The new BiggyTV.com web company is one of the first Internet Video Distributors and Syndicators of unique entertainment content to demographically targeted websites on a global scale. Kyle Borg, Co-Founder of L.A. Ideas, Inc., and CEO of BiggyTV.com, made the announcement. (NOTE: To review the BiggyTV demo, please visit http://www.biggytv.com/btvplayer/)

Borg said, "We truly believe that BiggyTV.com will change the landscape of entertainment and online video advertising through our wholly unique and innovative business model of syndicating quality original programming and distributing archival material to our global Broadband Digital Video Partners. Our model is to syndicate content to millions of websites with thousands of users, rather than supplying content to one website with millions of users, allowing us to aggregate audiences at the level of Yahoo and Google."

Borg added, "Our model is the next step for broadband video distribution, offering the 'Long Tail' concept to existing and newly created content. We focus on high quality, commercially viable content from working professionals around the globe. If you are a producer, director, actor or content owner who has a project sitting on the shelf and you own the rights, BiggyTV will provide a global distribution channel for you and organize your content so that users can easily find what they are most interested in. Also, agreements are in the works for DVD catalogue owners, licensing agencies, large media portals and filmmakers who are creating original programming for us."

Borg cited a recent Bears Stearns Media Equity Research Report entitled "Aggregation & Context, Not Content, are King," that further supports the concept behind BiggyTV's model to aggregate and "connect users with content that appeals to their interests."

He continued, "Our ability to quickly acquire huge audiences through our affiliates and our on-site behavioral content targeting addresses the needs of brand advertisers, consumers and web publishers seeking broadband video entertainment. BiggyTV provides unique 'rich media' ad opportunities that are more compelling than the traditional 'skyscraper' or 'banner ads.' We provide pre-roll video, branded skins, telescoping video ads and more that make our ad units interactive and more enticing. The combination of BiggyTV's ability to filter content directly to users, combined with the services of its partner, entertainment ad agency Shoolery Design, provides a turnkey solution for advertisers to create custom ads for the content that BiggyTV syndicates."

Instead of becoming its own consumer-driven portal destination, a la YouTube.com, eefoof.com or Revver.com that rely on viral and paid advertising, BiggyTV will acquire and then distribute content around the world, following the classic "television syndication" model, with specific content distributed to specific websites. This content can also be customized into various languages and be made reflective of various cultures. All BiggyTV.com content is fully licensed for usage in progressive video and/or HD-quality downloads.

At launch, BiggyTV.com is offering its affiliates over 200 hours of content. This content is comprised of independent films, comedy short films, television shows and never-before-seen pilots, stand-up comedy segments, music videos, and elements from EPKs (electronic press kits), collected from Hollywood and beyond. In addition, the company has made deals with international film commissions and festivals to syndicate a massive number of animated short films, film library selections and special materials collections for Internet distribution.

BiggyTV was recently introduced at the DigiSPAA Conference in Australia and the SPADA Conference in New Zealand, the two international territories that BiggyTV is launching simultaneously with the U.S.

BiggyTV.com will be launching multi-language initiatives starting with content for the Hispanic community as well as launching content for broadband affiliates in the "inspirational" market. By first quarter 2007, BiggyTV will have a projected audience through its affiliates of over 17 million people worldwide, with another projected 50 million by mid-year.

BiggyTV and Shoolery have partnered with Waltham, Mass.-based PermissionTV.com as the distribution technology to manage the GUI for all platforms, providing the ability to deliver Flash and HD progressive downloadable content. Borg said, "BiggyTV spent significant time in assessing the current broadband distribution platforms and found PermissionTV.com to have the most robust and scalable technology. While other companies in this market space might seem similar, PermissionTV's technology, reliability, ability to create multiple content channels and speed to market is unparalleled."

BiggyTV.com has the benefit of understanding trends in the entertainment universe, and trends on the Internet, based on its expertise in technology implementations currently used in film and television distribution, and many years of experience in TV and film advertising and entertainment market research.

ABOUT KYLE BORG, CO-FOUNDER, L.A. IDEAS, and CEO, BIGGYTV.COM:

Kyle Borg's career has been a combination of creative, marketing and operational positions within the entertainment industry.

Beginning with Capitol Records, Borg was part of the launch of what was then the first website for a global record label called HollywoodandVine.com. During his tenure with Capitol/EMI, he was involved with multiple new media and strategic marketing initiatives and corporate sponsor projects, including Starbucks Coffee's first cross-promotion product with Blue Note Records and On-Demand CD pressing.

Borg worked with New World Entertainment (NWE) in strategic planning and operations, implementing a syndication tracking system for the Genesis Entertainment Group within NWE to manage the foreign licensing of the Stephen J. Cannel library and other properties acquired by NWE. After the acquisition of NWE by Fox, Borg went on to work with the consulting group CGS, managing projects for Kmart and Maxell during their Y2K conversions.

Borg has been a principal with Shoolery Design, Inc. since May 2001, managing operational and financial aspects for print and alternative marketing campaigns for entertainment products.

ABOUT MARK SHOOLERY, CO-FOUNDER, L.A. IDEAS and PRESIDENT, SHOOLERY DESIGN, INC.:

Since its founding by Mark Shoolery in Los Angeles in 1996, Shoolery Design, Inc., has been Co and remains Co one of the most widely recognized and honored print design and advertising firms in the country. The company has created renowned and award-winning ad campaigns for numerous major studio and independent motion pictures, including those for "RV," "Silent Hill," "Walk the Line," "The Ant Bully," "Inside Man," "The Grudge," "Open Water," "Saw," "Diary of a Mad Black Woman," and "Lord of the Rings: Return of the King."

In the world of cable television, Shoolery has enjoyed a 10-year relationship with HBO, having developed ad campaigns for their feature films, including "Maria Full of Grace" and "The Life and Death of Peter Sellers." Shoolery also has created advertising for the HBO series "The Sopranos," "Deadwood," and "Oz." Other recent cable projects have included "Hustle" for AMC, "The Closer" for TNT, "Missing" for Lifetime, and "TV Water Cooler" for the TV Guide Channel.

ABOUT L.A. IDEAS, INC.:

An affiliate of Shoolery Design, Inc., L.A. Ideas, Inc., creates, markets and distributes customized and personal home entertainment content either by acquisition or internal development to fulfill the needs of multiple under-serviced, pre-sold audiences.

Tapping into the vast talent base in Los Angeles, L.A. Ideas provides a range of services, including its Content Launch[TM] system, which assists independent film and TV producers in preparing their products for delivery over broadband, IPTV and cellular systems. Content Launch[TM] provides turn-key DRM and asset cataloguing, in addition to distribution and syndication components.

"Carpool Guy," an L.A. Ideas film acquisition (directed by and starring Corbin Bernsen) was the first direct-to-DVD film targeted at the "Soap Opera" fan base. The movie starred 10 top soap stars, including Anthony Geary and Jeannie Cooper. The product launch began with a DRTV campaign, followed by a successful retail launch.

Projects currently in development at L.A. Ideas include "Soap Legends" and multiple web-isodic series for its BiggyTV.com network.

BiggyTV.com (along with its parents, L.A. Ideas, Inc., and Shoolery Design, Inc.) is located at 6222 Wilshire Blvd., Suite #400, Los Angeles, CA 90048. The phone is 323-930-5409. For more info, please visit: www.biggytv.com