Biggest U.S. symphony orchestras join together in first ever joint marketing initiative.NEW YORK--(BUSINESS WIRE)--Sept. 27, 1995--The Orchestra PartnerShip ("TOPS"), an unprecedented partnership of the finest 25 symphony orchestras World
South Africa
Canada
"The Orchestra PartnerShip is an historic marketing initiative for the performing arts," said Paul Hogle, president of TOPS and director of development for the Chicago Symphony Orchestra Chicago Symphony Orchestra, founded in 1891 by Theodore Thomas, who conducted it until his death in 1905. Orchestra Hall was built for it in 1904 with funds raised by public subscription; the hall is now part of Symphony Center, which was completed in 1997. . "There has never been an effort to efficiently serve up the national marketing might of our prestigious organizations to the corporate sector. We intend to be competitive with corporate sponsorships of all varieties, whether in the sports, entertainment or cultural arenas. Imagine a corporation simultaneously putting in place sponsorships in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago and up to 22 other top markets, cost efficiently negotiated with one responsible, central authority -- and all based on the exchange of a true quid pro quo [Latin, What for what or Something for something.] The mutual consideration that passes between two parties to a contractual agreement, thereby rendering the agreement valid and binding. . To my knowledge there does not exist a more effective marketing vehicle to secure preferred access to our upscale, hard-to-reach, loyal audience on a national basis." TOPS sponsorship packages offer a wide variety of benefits including programming choices, promotional and advertising exposure, product-specific tie-ins and VIP privileges and services. "The programming options are remarkably flexible," said Hogle. "They appeal both to mature listeners in their prime spending years, as well as to the growing segment of younger family members who are attracted by specialty programming." TOPS multi-year sponsorships can be developed to include all 25 member orchestras or a minimum of five select orchestras. TOPS' membership includes orchestras in Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Houston, Indianapolis, Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Los Angeles, Miami, Milwaukee, Minnesota, New York, Philadelphia, Pittsburgh, Portland, St. Louis, San Diego, San Francisco, Seattle and Washington D.C. Sports Etcetera, the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. based Special Events agency with 20 years' experience in event marketing, has been retained by TOPS to help manage this initiative. For an illustrated brochure and video on this special opportunity, call 212/465-6565. CONTACT: Sports Etcetera, New York William Goldstein, 212/465-6565 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion