BiggerBoat Launches at DEMO 2006; Entertainment Search Engine Delivers Focused, Powerful Technology to Navigate the Expanding Sea of Entertainment Information and Content.

PHOENIX -- BiggerBoat Also Announces Strategic Partnership with All Media Guide, Initial Lineup of Companies on Its Entertainment Advertising Network

BiggerBoat, the Entertainment Search Engine, launched today in beta mode at the influential DEMO 2006 technology conference. BiggerBoat uses patent-pending search technology to navigate the sea of entertainment available on the Internet, delivering the movies, music and related material that consumers want, in the format they need.

"Search today breaks down to two things: relevancy and advertising. We're delivering a more relevant and powerful search engine focused on entertainment and combining it with a more relevant and powerful ad network focused on entertainment," said Adam Lilling, BiggerBoat's co-founder and CEO. "One size does not fit all when it comes to search, or search-related advertising. With our powerful technologies and our single-sector focus, we're ideally positioned to meet the growing needs of entertainment consumers, advertisers and partners."

BiggerBoat also introduced its proprietary advertising network, designed specifically for the needs of the entertainment industry in an era when traditional audiences and marketing approaches are becoming less and less reliable. By providing consumers with only highly relevant ads, BiggerBoat helps record labels, home-video distributors, movie studios, television networks and other advertisers in the entertainment industry to better target high-potential customers.

"New entertainment technologies and digital-delivery mechanisms are being introduced weekly," said Barbara De Lury, BiggerBoat's co-founder and chief technology officer. "Compounding the problem, content creators are signing exclusive distribution deals, making it more difficult for consumers to find material in the formats they need, for the devices they own. BiggerBoat helps the consumer by providing a more organized, accessible way to find entertainment."

BiggerBoat's product-comparison function breaks down available versions of, for instance, an album by price, format (everything from cassettes to ringtones, DVDs to digital downloads), platform (e.g., AAC or Windows Media) and retailer (physical or digital). The resulting shopping-comparison grid allows a consumer to quickly and easily determine the best available purchase option.

"BiggerBoat is part of a broader industry trend toward specialization in search," said DEMO Executive Producer Chris Shipley. "The company combines a superior technology and search experience with a superior business model. This combination is great for consumers, making it easy for folks to find interesting media, and for investors and business partners who will profit from working with BiggerBoat."

In the first of several significant distribution agreements expected in coming weeks, BiggerBoat announced a partnership with All Media Guide LLC, parent company of AllMusic.com and AllMovie.com, two of the Internet's most respected and rich sources of entertainment information. The partnership will bring BiggerBoat-powered services such as entertainment-focused shopping comparison and advertising to the All Music Guide and the All Movie Guide. The partnership allows BiggerBoat and AMG to jointly provide new, more powerful ways for retailers, destination sites and other high-traffic sites to generate revenue from their visitors.

"Adding BiggerBoat's tools to the All Music Guide and All Movie Guide will extend and improve an already powerful pair of sites with best-of-breed technology and new services for our millions of users," said Greg Smith, AMG's chief technology officer. "In time, we'll be able to extend those tools and advertising opportunities even further, to the many sites that rely on AMG for information about music and movies."

BiggerBoat also announced its initial lineup of advertisers. Titles being advertised include some of the latest releases from EMI, Capitol and other major record labels, including Linda Ronstadt's "Greatest Hits -- The Best of The Capitol Years," Rosanne Cash's "Black Cadillac" and Yellowcard's "Lights and Sounds." These releases, along with those of other major and independent record labels, will be featured in advertising on AllMusic.com beginning next week, and subsequently on BiggerBoat.com when it becomes available to the public.

In the coming months, BiggerBoat will be expanding its categories of entertainment to include television, video games and books. It also will expand beyond products to other facets of entertainment search, including web search and event search. BiggerBoat services can be found at www.biggerboat.com , though the site currently is open only on an invitation-only basis during final beta testing. BiggerBoat.com is expected to launch to the public later this month.

About BiggerBoat

BiggerBoat is the Entertainment Search Engine, providing a focused, powerful platform to navigate the fast-growing sea of entertainment information and content. This approach benefits not only consumers, but also BiggerBoat's entertainment-industry advertisers and partner sites. By powering search, price comparison and other services for partners, BiggerBoat delivers consumers information on the music, movies and other entertainment they want, both physical and digital, broken down in an easy-to-understand matrix of information that includes retailer, price, platform and category.

BiggerBoat also has an entertainment-focused proprietary advertising network that brings consumers only the most pertinent promotions from record labels, home-video distributors and other industry advertisers. This diversified approach provides BiggerBoat multiple revenue streams, while providing badly needed navigation tools for one of the Internet's most popular and lucrative sectors. BiggerBoat was founded in 2003 by Adam Lilling and Barbara De Lury, two veterans of the worlds of e-commerce, entertainment and technology. The company is based in Beverly Hills, Calif. It has received Series A funding from Zone Ventures and First Round Capital.

About All Media Guide

All Media Guide, based in Ann Arbor, Michigan, is the world's foremost authority on Music, Movies and Games. Since 1991, the company has been dedicated to helping people discover the recordings, films and other forms of entertainment that inspire their lives. With thousands of musicologists, film historians and game specialists contributing over the years, AMG has created the cleanest, most in-depth information databases and original editorial content on earth. AMG content and technologies are licensed by leading consumer electronics manufacturers, retailers and Internet sites. They also are available through its public websites (http://www.allmusic.com , http://www.allmovie.com , http://www.allgame.com) and published works.

About DEMO

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit www.demo.com.