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Bigger business. (Media).


The Los Angeles Newspaper Group The Los Angeles Newspaper Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by MediaNews Group. The news coverage of the newspapers are mainly local stories.  wants to boost advertising revenues by increasing its business coverage.

Stand-alone Sunday business Sunday Business was a national Sunday broadsheet newspaper published in the United Kingdom. It was founded in 1996 by Tom Rubython in order to provide a Sunday alternative to the Financial Times.  sections now appear in each of the group's eight daily newspapers, which include the Long Beach Press-Telegram The Long Beach Press-Telegram is a major daily newspaper published in Long Beach, California. Tracing its history to 1897, it is currently published by the Los Angeles Newspaper Group. External links
  • The Long Beach Press-Telegram
 and the Pasadena Star-News. The Los Angeles Daily News The Daily News of Los Angeles, also known as the Los Angeles Daily News, is the second largest circulating daily newspaper of Los Angeles, California. It is published by the Los Angeles Newspaper Group, which owns eight other Southern California newspapers  had been the only publication in the group with such a section. The papers share some content in the new section but each publication has space for local business coverage.

In addition, each business section has an expanded "Wall Street Journal Sunday" supplement.

The move gives the Sunday section a combined circulation of more than 580,000 and makes it better able to compete with the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 business section, said David Mace, vice president of general marketing for LANG.

"It's for advertisers to have bulk and be able to get a lot of eyeballs," he said. Mace, who spearheaded the effort, declined to disclose the expansion's cost.

Despite an industry-wide decline in ad revenues, Mace said LANG has seen ad spending in the financial category increase over last year. The decision to expand business coverage comes eight months after LANG launched a group-wide entertainment section known as U.

Staff reporter Claudia Peschiutta can be reached at (323) 549-5225 ext. 229, or at cpeschiutta@labusinessjournal.com.
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Los Angeles Newspaper Group increases business coverage
Comment:Bigger business. (Media).(Los Angeles Newspaper Group increases business coverage)
Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 16, 2002
Words:211
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