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Bigfoot Launches New White Pages Service Giving Consumers the Most Accurate Free Directory Available.


NEW YORK--(BUSINESS WIRE)--Oct. 27,1997--

Bigfoot(SM) Dynamically Updates Entire Database of Residential

U.S. Phone Listings Every Month

Bigfoot Partners, L.P. today launched the most up-to-date and accurate free white page listings on the Internet. Bigfoot's new white pages directory is updated every month, while other on-line directories use information from printed phone books, which are updated just once a year and are out-of-date by the time they are published. The new service offers consumers the most reliable no-fee alternative to dialing directory assistance.

Available at www.bigfoot.com, the new white pages feature:

-- New and changed listings - 5 million new phone listings are created and altered every month and Bigfoot will add them faster than any other free service. This constant data refreshment will result in fewer disconnected numbers, ensuring that the frustration of finding that the search has returned unusable numbers will be greatly reduced. -- Area code changes -- the problem of wrong numbers is compounded as phone companies across the U.S. struggle to keep up with demand for new numbers, resulting in area code changes. With monthly updates, those changes will be included in all relevant listings. -- Unlisted numbers -- to increase the privacy of phone customers who request that their local phone company leave their numbers unlisted, the updates will remove those entries from the database on an ongoing basis. -- Last verification -- each entry will be flagged with a "Last Verification" marker indicating the most recent alteration to that listing.

"We now offer, without question, the most up-to-date free white page directories on the Web," said Leonard Barshack, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bigfoot. "There are other directory sites out there, but our ability to provide a dynamically updated service to our customers clearly separates us from the pack. Our database is actually millions of entries smaller than our competitors because we eliminate invalid or disconnected numbers on an ongoing basis."

The new service was made possible by the strategic relationship between Bigfoot and Acxiom(R) Corp. (Nasdaq: ACXM), experts in data delivery and database marketing management. By refreshing the entire database every 30 days, Bigfoot has found their listings to be over 90% accurate as compared to industry averages, which are approximately 70%. By updating the directory on a monthly basis Bigfoot has dramatically raised the level of utility of Web-based white pages for the end-user.

Bigfoot is dedicated to personalizing the Web experience for each and every user. With its free Bigfoot for Life permanent e-mail address See Internet address.

e-mail address - electronic mail address
, NeoPlanet Web Browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  and Bigfoot Directories, Bigfoot turns the Internet into a customized information and communications tool. Bigfoot was founded in 1995 and is headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. Bigfoot's World Wide Web address (URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
) is www.bigfoot.com, e-mail should be sent to info@bigfoot.com. Bigfoot is a service mark of Bigfoot Partners, L.P.

Acxiom provides a wide spectrum of data products, data integration services, mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new  services, as well as data warehousing See data warehouse.

data warehousing - data warehouse
 and decision support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  to major firms in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and United Kingdom. Founded in 1969, Acxiom is headquartered in Conway, Arkansas, with operations throughout the United States and the United Kingdom.

Acxiom's World Wide Web address is (URL) http://www.acxiom.com or E-mail to info@acxiom.com. Acxiom's toll free number is 1-800-922-9466. Acxiom is a registered trademark of Acxiom Corporation.

CONTACT: Bigfoot, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 

David Finkel, 212/262-1118

E-mail: dfinkel@bigfoot.com

or

Shandwick, New York

Sean Conway, 212/529-1717

E-mail: sconway@shandwick.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 27, 1997
Words:578
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