Bigfoot Interactive Partners with Mobular Technologies to Deliver Entire Catalogs Via Email.

Business Editors & High Tech Writers

CHICAGO--(BUSINESS WIRE)--Oct. 30, 2001

Partnership Converts Traditional Print Catalogs and Other Documents to Compressed, Searchable Email Versions Without Attachments In Time For

Holiday Season

THE DMA CONFERENCE AND EXHIBITION--In response to increasing demand among marketers seeking to maximize sales and improve marketing efficiency in a challenging socio-economic environment, Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing technology and services, today announced a partnership with Mobular Technologies to create, deliver and track entire, interactive email catalogs and other information-rich documents.

Announced today at the Direct Marketing Association's (DMA) 84th Annual Conference and Exhibition, the partnership enables Bigfoot Interactive clients to produce and distribute targeted, interactive catalogs and other data-intensive documents via permission-based email using Mobular Engine(TM) technology. Each compressed, keyword-searchable catalog can contain thousands of items and hundreds of pages of data while limiting the file size of the message to only 3k, compared to an average email campaign size of up to 60k. In addition, the content of the interactive catalog is automatically updated with current items, prices and descriptions every time the email is opened while the user is online.

"As printing and postage costs continue to escalate, direct marketers are increasingly turning to email due to its cost efficiency, faster time-to-market, real-time responsiveness and advanced targeting abilities," said Al DiGuido, CEO of Bigfoot Interactive. "By utilizing this breakthrough tool from Mobular Technologies, our clients can deliver complete catalogs, brochures and other informational documents to customers in a user friendly, convenient and searchable environment. In addition, the technology's ability to update items, descriptions and pricing in real-time enables marketers with the added intelligence and flexibility to remain competitive and maximize return-on-investment during the all-important holiday season."

Bigfoot Interactive provides advanced email marketing technology and professional services, including strategic consulting, list acquisition, creative services, database integration, and analytics, among others. Mobular Technologies has built the first technology to aggregate, compress and mobilize both structured and unstructured data with self-contained search and navigation. The technology also supports rich media and delivers exceptionally fast search and browsing capabilities, regardless of the recipient's Internet connection speed. Furthermore, Mobular's comprehensive reporting provides marketers with unprecedented, detailed data on user responsiveness, product interest and catalog usage statistics.

"The ability to deliver entire, compressed catalogs and other files via email represents a significant opportunity for marketers to lift conversion rates, elevate average order sizes and increase their return-on-investment," added Stuart Obermann, chairman and CEO of Mobular Technologies. "Bigfoot Interactive is a proven email communications expert in the catalog and retail vertical market. We look forward to using our technology to help Bigfoot Interactive's clients improve their direct marketing performance through this new channel."

DiGuido also noted: "Recent events have further accelerated the tighter integration of email with traditional direct mail during a period that is critical for many businesses, including retailers, catalogers and their suppliers. All marketers are faced with seeking new ways to reinvigorate existing customer relationships and generate incremental sales, and email has rapidly become a key component of the marketing mix. This partnership extends our track record of introducing our clients to the cutting-edge technologies and services that generate improved results and stronger customer relationships through a relevant and enriched email user experience."

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, BMC Software, Alitalia, and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(R) Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company's investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom(R) Corporation (Nasdaq: ACXM), Axalon Ventures and HPJ Media Ventures.

About Mobular Technologies

Founded by a team of accomplished entrepreneurs and former NASA rocket scientists, Mobular Technologies has invented and successfully deployed the first technology to create and mobilize high-value databases from any source to any destination. The Mobular platform includes a suite of integrated server and client technologies that work in tandem to mobilize nearly any type of data, including web content, product catalogs, PDF libraries and disparate databases. Utilizing Mobular's patent-pending technology, leading financial, music, retail and travel companies are able to effectively manage and distribute their content to maximize online commerce, customer loyalty, audiences and brand awareness. Privately held, Mobular Technologies is funded by ABS Ventures, an affiliate of Deutsche Bank Alex. Brown, and Southeastern Technology Fund. For more information, visit www.mobular.com.