Bigfoot Interactive Partner Mitsui & Co. Adds More Than 20 New Clients in Japanese Market; New Clients Include Microsoft Japan, Bandai Networks and Netmile.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Aug. 27, 2003 Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced that Mitsui & Co., Ltd. its strategic partner in the Japanese market, has signed more than 20 new clients, including Microsoft Japan Microsoft Japan is a division of the United States-based computer technology corporation Microsoft based in Japan. The headquarters is in a skyscraper in the Shinjuku district of Tokyo. , Bandai Networks and Netmile who will be leveraging a fully localized version of Bigfoot Interactive's DREAM(SM) technology platform. The strategic partnership, which officially launched with the creation of the Mitsui MIEMS MIEMS Membrane Inlet Electrochemical Mass Spectrometry (Mitsui Integrated E-Marketing Service) division in October 2002, includes full utilization of Bigfoot Interactive's market-leading technology, exclusive marketing automation solutions, and marketing expertise. "The MIEMS division has quickly established market leadership in Japan through a world-class offering that combines a state-of-the-art technology platform with a robust set of professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. that can be customized around our clients specific email communication needs," said Andrew Van Etten, Senior Director, Electronics & Information Business Division of Mitsui & Co. (U.S.A.), Inc. a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Mitsui & Co Ltd.. "We are enormously pleased with the initial success of our offering and project that the accelerated adoption of targeted email communication solutions in Japan will result in the signing of more than 150 corporate clients by 2006." The Mitsui & Co. strategic partnership represents the cornerstone of Bigfoot Interactive's international presence and expansion efforts, and offers invaluable access and insight into market-specific trends, technology developments and functional applications like wireless messaging and data exchanges. "Our strategic partnership with Mitsui & Co. in Japan has enabled us to establish a solid international foundation for the continued expansion, distribution and evolution of our market-leading email communications platform in the global marketplace," said Al DiGuido, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bigfoot Interactive. "Mitsui & Co. has demonstrated great success in marketing the Bigfoot Interactive email platform in Japan. In less than one year, the partnership has generated significant new business, and we look forward to assisting Mitsui & Co. in continuing the expansion of our highly advanced and flexible technology platform in Japan." About Bigfoot Interactive Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. email communications. The company's end-to-end suite of industry-specific products and services includes scalable email delivery technology, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs See e-mail program. that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post.Newsweek Interactive, and MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. . Privately held and based in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ HPJ High Plains Journal (US farm and ranch news publication) HPJ Headphone Jack HPJ Half Price Jewellery HPJ Help Project Media Ventures and Syndicat Technologies. About Mitsui & Co., Ltd. Mitsui & Co. is Japan's largest sogo shosha Sogo shosha (総合商社 sōgō shōsha , or general trading company. The company has two principal roles: to facilitate its clients' international trade-related activities by offering its substantial information and financial resources as well as various logistic services to create new trade flows, new enterprises and new industries around the world. |
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