Bigfoot Interactive Offers Sales Force Email Automation Application.

Business Editors/High Tech Writers

NEW YORK--(BUSINESS WIRE)--Oct. 21, 2002

Bigfoot Interactive

- DREAM Maker(SM), Powered by Pica9 Technology and Compatible with

Bigfoot Interactive's DREAM(SM) Platform, Provides

Distributed Sales Force Campaign Management

For Online and Offline Marketing Initiatives -

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the availability of DREAM Maker(SM) a new, streamlined sales force marketing automation application for regionally distributed online and offline communication efforts.

Powered by technology from Pica9, a leading multi-channel marketing and sales automation systems provider, DREAM Maker(SM) expands Bigfoot Interactive's strategic offerings by providing enterprise sales teams a Web-based application that can easily localize and customize email and print communications while maintaining a strong, consistent brand.

"Bigfoot Interactive continues to offer industry-leading marketing automation technologies and tools that make relevant customer relationship building tasks easy, effective and cost efficient," said Al DiGuido, CEO, Bigfoot Interactive. "DREAM Maker(SM) enables our Fortune 2000 client base to further leverage the power of targeted email communications at the regional sales level which can significantly help improve revenues and customer relationships."

The DREAM Maker(SM) campaign content management and delivery application features a flexible and easy to use interface. The solution is optimized for use by salespeople across multiple departments and geographies and easily supports locally-focused marketing and communication efforts by centralizing content and messaging templates.

The template-based campaign building structure is designed to set up users very rapidly while providing online and offline-based sales and marketing automation functionality through a Web-based user interface. Powerful targeting and personalization attributes are presented in a way that sales representatives with varying technical experience can create, deploy and track customized campaigns in support of a specific communication initiatives or promotions. DREAM Maker(SM) also incorporates a comprehensive workflow management process that facilitates the approval of messaging and budgets at the local and corporate level.

Additionally, DREAM Maker(SM) incorporates Pica9's print-on-demand module to generate high-quality, digital prints of marketing documents and materials. The print-on-demand module is ideal for small quantity needs of regional offices and franchises that require customized brand-approved materials with market-specific price, product, and promotional information.

"Bigfoot Interactive has demonstrated a commitment to creating marketing technology solutions that produce relevant communications, while Pica9 is dedicated to developing intuitive sales and marketing automation systems at the local level," said Kevin Groome, CEO, Pica9. "Pairing the two gives companies the opportunity to create a new level of dialog with their customers to maximize success in a challenging economy."

DREAM Maker(SM) will be compatible with Bigfoot Interactive's recently announced DREAM(SM) platform by the end of the year to offer seamless marketing and sales automation solutions for communication initiatives at both the national and local level.

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email delivery technology, marketing automation tools, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., MCI Worldcom, The Washington Post-Newsweek Interactive, World Wildlife Fund, Alitalia and TIME Magazine. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

About Pica9

Incorporated in April 2001, Pica9 is devoted to the development of multi-channel marketing and sales automation systems. The company's LiveDoc(tm) technology is being used by Fortune 1000 enterprises, major daily newspapers, and global advertising agencies to streamline the workflow and reduce the costs of localized marketing, advertising, and sales material production. For more information, visit www.pica9.com or email CEO Kevin Groome at [e-mail].