Bigfoot Interactive Names Sean Meehan Vice President of Sales.

Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Jan. 27, 2004

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the appointment of Sean Meehan to the position of Vice President of Sales responsible for the list acquisition services, sales and prospecting departments. Sean joins Bigfoot Interactive from Grey Direct where he was the vice president and general manager of email development. His deep background and expertise in email will help further the adoption of the company's world-class technology platform DREAM(TM), marketing automation solutions and professional services.

"Sean is a knowledgeable email industry veteran whose career is rich with experience in all aspects of direct, interactive, email marketing and product innovation," said Al DiGuido, CEO of Bigfoot Interactive. "The addition of Sean to the management team coincides with the accelerated momentum and significant market share the company has gained in the past year. We believe Sean's drive and passion for the industry will further contribute to our continued growth and market leadership."

Sean Meehan comes to Bigfoot Interactive from Grey Direct where he served as vice president and general manager of email development for the past two years. While at Grey, Meehan managed and enhanced the firm's email platform Gmail, a proprietary email marketing application. Prior to joining Grey Direct, Meehan held the title of VP director channels & partners for CheetahMail. Here he launched a partner sales division that created new revenue streams and contributed significantly to overall sales growth. Meehan also held the title of director of Internet marketing for DJ Associates where he launched and led the Internet marketing division for major retail and sporting good Web sites. Meehan began his career as a list manager for AZ Marketing, supporting a team dedicated to corporate retail accounts.

"Bigfoot Interactive's validated market leadership, unrivaled product and service offering and active involvement in setting industry best practices continues to attract leading Fortune 2000 marketers across all industries," said Meehan. "I am thrilled to be part of a team that continues to be a true innovator and leader in its field. I look forward to contributing to the continued success of Bigfoot Interactive in the coming years."

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post. Newsweek Interactive, and MCI. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.