Bigfoot Interactive Launches New Version of Interactive Relationship Manager Email Technology.

Business Editors

NEW YORK--(BUSINESS WIRE)--July 10, 2001

Offers Advanced Features, HTML Delivery to AOL 6.0 Users,

and Customized Tools Sets to Meet Growing Email

Communication Needs

Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing solutions, today announced the release of Interactive Relationship Manager (IRMa) 4.0TM, the latest version of its acclaimed email messaging technology platform. Through its intuitive interface, the scalable, industry-leading technology platform enables marketers to develop, manage, execute and track highly targeted email marketing and event-triggered communications that help build ongoing customer relationships, drive conversion rates and generate a strong return-on-investment.

"IRMa 4.0 continues Bigfoot Interactive's ongoing commitment to engineer state-of-the-art email technology for the creation of highly targeted and contextual email communications," said Al DiGuido, CEO of Bigfoot Interactive. "In addition to the extensive list of feature enhancements, IRMa 4.0 can be customized with a new series of tools to further improve the development and management of email marketing programs for specific business and vertical market needs."

Bigfoot Interactive's IRMa 4.0 provides advanced features such as enhanced profiling, campaign and newsletter management, and comprehensive reporting. The platform also offers high-volume manageability and a robust back-end infrastructure, including Sun enterprise hardware, an Oracle 8i database structure, and an upgraded redundant system architecture with SSL encryption for heightened security. Key features are:

Multi Platform/Language Support. IRMa 4.0 enables marketers

to send HTML-formatted emails to users of AOL 6.0, and

supports email deployment in Japanese and all Western

European languages as well as to wireless devices via the SMS 

and SMS-II standards.

Advanced List Management and Segmentation. Facilitates

automated profile list analysis, detailed segmentation, and

enhanced download capabilities to improve list management,

personalization, and audience profiling. Marketers can

quickly and accurately access information to update, review,

and analyze lists and records, develop queries, and transfer

data.

Dynamic Content Assembly and Flexible Previews. Boosts

response and conversion rates by serving targeted, customized

content to specific recipients. Content is easily assembled

and previewed in multiple formats, including text, HTML and

AOL to ensure accurate and optimal messaging.

Auto Reply-Handling. Allows for the easy customization of

automatic replies and message handling through sophisticated

filters.

Real-Time Downloadable Activity Reports. Provides in-depth

reporting for ongoing data analysis, manipulation and

distribution. Standard reports, which include mailing status,

response rates, click-throughs, delivery statistics,

undeliverable information, allow marketers to adjust

campaigns on the fly to continually improve response rates.

New Automated Data Transfer and Tool Set Solutions.

Customized tool sets integrate with IRMa 4.0, and offer

solutions to further improve the process of developing and

managing email communications for specific vertical markets

and business needs. Automated data transfer tools facilitate

the secure and seamless transmission of critical data between

clients and the Bigfoot Interactive system. Additional tool

sets enable the turnkey development of contests, surveys,

newsletters, alerts, preference pages, viral marketing 

programs and e-commerce components including order, payment

and shipment notifications.

"IRMa 4.0 is our most feature-rich email technology platform yet and was developed with valuable feedback from our client base and channel partners," added DiGuido. "With the addition of our new optional tool set solutions, IRMa 4.0 enables marketers to select the appropriate tools that best meet their growing email communication needs."

For more information about IRMa 4.0 and its customized tools sets, please visit www.bigfootinteractive.com or send an email request to [e-mail].

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology and professional services, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World Wildlife Fund, Unilever Cosmetics International, BMC Software, Alitalia, and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(R) Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company's investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom(R) Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.