Bigfoot Interactive Launches Email Communications Tool Kit for Publishing Market.

Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--May 8, 2002

TIME, Newsweek, The Atlanta Journal-Constitution

Among Clients Implementing Bigfoot Interactive's

Publishing Tool Kit for Strategic Email Communications

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications technology and services, announced today the launch of a powerful new technology tool kit customized to address the specific market needs of publishing and media companies. The publishing tool kit is part of a series of new vertical market technology solutions supported by Bigfoot Interactive's industry-focused client service groups recently launched to better serve its growing client base across all major industries.

Bigfoot Interactive's new vertical market tool kit provides publishers, such as Cox Newspapers' The Atlanta Journal-Constitution and The Palm Beach Post, Newsweek Magazine and TIME Magazine, with the technology, services and support needed to create and automate targeted email communications that help drive subscriptions, readership loyalty, and relevant product and service offerings. The tool kit fulfills many needs of publishers through the execution of specific messaging initiatives, including ongoing newsletters as well as circulation programs for billing and renewal efforts. In addition, the tool kit also offers solutions for online classified advertising systems that instantly connect job seekers and employers via real-time email notices and resume delivery.

"Meeting the specific needs and challenges of our client base with innovative technology solutions, services and vertical market expertise is our primary focus," said Al DiGuido, CEO of Bigfoot Interactive. "Drawing upon our extensive experience in the publishing market, we have engineered a system that enables publishers to improve the relevancy of their messaging and overall efficiency of their communications through automated technology solutions that help drive return on investment."

The publishing tool kit is comprised of a set of technology utilities that seamlessly integrate into Bigfoot Interactive's leading email communications platform and automate data transfers, content management and assembly, preference and subscription page creation, and attachment delivery. Built as a flexible, turnkey solution, the tool kit allows publishers and media companies to develop and deploy email communications programs quickly and efficiently.

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications technology and services. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, Alitalia and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(R) Corporation, Grey Direct and Vertis. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Grey Ventures, HPJ Media Ventures and Syndicat Technologies.