Bigfoot Interactive Joins Online Industry Leaders to Spearhead Industry's First Email Authentication Summit.

NEW YORK -- Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced Email Authentication Implementation Summit 2005, a cross-industry, collaborative event targeted at helping protect businesses and consumers from spam, phishing attacks and email fraud. Bigfoot Interactive further accelerates its position as the clear industry leader on critical issues that impact legitimate marketers and their permission-based email initiatives.

"We are extremely proud of our position on such an esteemed Steering Committee of online industry leaders committed to moving email authentication implementation forward," said Al DiGuido, CEO of Bigfoot Interactive. "Collaboratively, the Committee's efforts brought together more than two dozen diverse companies, trade associations and non-profit organizations to help underwrite this event. The ability to align our varying perspectives for the common good of protecting Internet users and enhancing the power of the email channel is remarkable."

As a catalyst for widespread adoption of email authentication solutions, the Summit will offer a broad base of eCommerce executives and IT professionals a unique educational experience which includes exploration of the Sender ID Framework, how to publish Sender Policy Framework (SPF) records, and how to best prepare for emerging cryptographic solutions. Attendees will benefit from prescriptive, actionable information that will help them to most effectively implement authentication and email delivery optimization best practices within their organizations.

"We have a host of viable solutions and technologies in front of us -- what we need now is close orchestration and the rallying of key industry stakeholders in a push for widespread adoption," continued DiGuido. "This event sets the stage at the broadest industry level to ensure the integrity and continued growth of the email channel, from sender to ISP to recipient."

"Being able to verify identity and reputation is essential to protecting users from fraudulent email. It is our collective goal the Summit will further accelerate implementation of these valuable solutions in the marketplace over the next several months," said Craig Spiezle, Director, Business & Industry Strategy, Microsoft Technology Care and Safety Group. "We applaud partners like Bigfoot Interactive who have taken the lead to educate marketers and encourage adoption of technologies and best practices designed to further distinguish legitimate email communications from fraudulent and spoofed email."

For more information and to register, visit www.emailauthentication.org/summit2005.

About Email Authentication Implementation Summit 2005

Email Authentication Implementation Summit 2005 is the product of several industry-leading organizations coming together to implement self-regulatory standards to assist in furthering the exploration of solutions to stem the tides of spam and other email related security threats. This event was conceptualized by thought leaders from organizations including Bigfoot Interactive, the Direct Marketing Association, the E-mail Service Provider Coalition, Microsoft, Symantec and Sendmail. For more information about email authentication solutions please visit www.emailauthentication.org.

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.