Bigfoot Interactive CEO Al DiGuido Joins Mediaspace Solutions Board of Directors.

NEW YORK -- Newspaper advertising placement specialists Mediaspace Solutions(R) (MSS) announced that Bigfoot Interactive(TM) CEO Al DiGuido has joined its Board of Directors. MSS Chairman Tony Menchaca made the announcement.

"We are honored to have an industry leader like Al DiGuido on our Board," Menchaca said. "Al is one of the advertising industry's true innovators with a forward-thinking view of the strategic role that technology can play in helping companies reach consumers. His insight will prove invaluable."

Bigfoot Interactive is a leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. The company is a recognized leader in building highly relevant and personalized email communications that establish long-term customer relationships for leading Fortune 2000 companies. Over the past six months, Bigfoot Interactive was cited as a market leader by both Forrester and JupiterResearch and is the only Email Service Provider to be recognized as a "leader" by both for two consecutive years.

In addition to his work at Bigfoot Interactive, DiGuido is also a regular contributing columnist for ClickZ on email optimization. An accomplished speaker, he has presented at high-profile forums such as the DMA/AIM Net.Marketing Conference, @d:tech, DM Days, and Internet World. DiGuido is also very active on the legislative and enforcement fronts, speaking at the FTC's Inaugural Spam Hearing in spring 2003 and advocating for CAN SPAM compliance and alternative solutions to address Spam. He was also recently appointed to the Direct Marketing Association's Ethics Policy Committee.

Before founding Bigfoot Interactive, DiGuido held a variety of senior positions Ziff-Davis, Times Mirror and the Children's Television Workshop. He is credited with launching the Computer Shopper franchise in print and online.

"Mediaspace Solutions has a tremendous business model," DiGuido said. "They use technology in the best possible way. They aggregate disparate data sources and completely automate a data-intensive transaction. Translation: newspapers are a complicated medium, but MSS makes it simple."

About Mediaspace Solutions -- Mediaspace Solutions (MSS) is a privately held company that plans, buys, places and verifies newspaper advertising campaigns for agencies and advertisers nationwide. Combining expert knowledge, powerful tools and a revolutionary pricing model, MSS simplifies the process of buying local newspapers, bringing efficiency to agencies and advertisers and delivering an incremental revenue stream to publishers. MSS PlanET(TM), the company's online newspaper planning and estimating tool, provides advertisers with instant access to key planning information. The company also offers MSS Standby(TM), a service that lets advertisers determine the price at which they offer ads to newspapers. For more information, visit the company's website at www.mediaspacesolutions.com.

About Bigfoot Interactive - Bigfoot Interactive is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through our combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, marketing automation tools, turnkey integration solutions, strategic consulting, delivery optimization services and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co. and The Washington Post/Newsweek Interactive. Bigfoot Interactive is privately held and based in New York. For more information, visit the company's website at www.bigfootinteractive.com.