Bigfoot Interactive Appoints New HR Director to Further Support Company's Rapid Growth.

NEW YORK -- Patricia Newman Joins Senior Management Team From VNU Media To Lead Strategic Human Resources Efforts

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies, today announced the appointment of Patricia Newman to the position of human resources director. In this new position, Newman will be responsible for managing the overall human resources function. This includes recruiting staff as the company continues its rapid expansion, guiding the development and training of Bigfoot Interactive personnel and managing the implementation of all human resources programs including employee benefits and performance recognition programs.

"Bigfoot Interactive's rapid growth and success could not be attainable without the support of our clients and the enormous dedication, focus and passion of our great people to exceed the expectation of those clients each and every day," said Al DiGuido, CEO of Bigfoot Interactive. "Patricia's experience and knowledge will be invaluable in our efforts to further accelerate our growth through the development of great people and products that serve the needs of our expanding client base."

Newman comes to Bigfoot Interactive with more than 20 years experience in human resources. Most recently, Newman served as human resources director of VNU Business Media, publisher of business publications, trade shows and conferences and operators of more than 185 business-to-business electronic products. Prior, Newman was the human resources director of Working Mother Media where she revamped the employee benefits structure resulting in significant cost savings to both the company and its employees. She has also held senior human resource positions at high profile media companies, including The WorkingWomanNetwork, and began her career with a successful tenure at Ziff Davis.

"Bigfoot Interactive's validated market leadership is a testament to the tremendous efforts and talent of its employees," said Newman. "I look forward to playing an integral part in the continued growth and success of the company through smart recruitment and employee development efforts."

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including Expedia, American Honda Motor Co. and The Washington Post/Newsweek Interactive. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.

Bigfoot Interactive, DREAM, and the Bigfoot Interactive logo are trademarks, service marks or registered trademarks of Bigfoot Interactive in the United States and other countries.