Bigfoot Interactive Appoints Eric Berk Chief Financial Officer.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 19, 2001

Ziff-Davis Veteran Brings More than 20 Years of Experience in

Structuring and Executing Successful Strategic Financial Initiatives

Bigfoot Interactive, the leading email marketing services and technology company, today announced the addition of Eric Berk to its executive management team as chief financial officer. Berk will steer financial operations for the company by leveraging his twenty-plus years of experience in developing and implementing strategic financial initiatives.

"Eric's first-rate history of building and directing profitable financial frameworks is a significant asset to Bigfoot Interactive," said Al DiGuido, CEO of Bigfoot Interactive. "As the company continues to grow and capitalize on the migration of marketing dollars to highly measurable direct email programs, his extensive experience will provide us with a competitive edge in this rapidly evolving industry."

"Bigfoot Interactive is leading the way in an incredibly dynamic industry, and I am thrilled to be guiding the company to financial success," said Berk. "The company's solid reputation is illustrated by the documented success it has provided for its roster of blue-chip clients, the clear support from its financial backers, and its compelling financial potential."

Eric Berk joins Bigfoot Interactive with a notable background in driving financial operations for major corporations. Most recently Berk served as general manager at Ziff-Davis, where he was responsible for overseeing financial analysis, strategic planning, new product development, budgeting and accounting for several of the company's key units, including eWeek, Expedia, Yahoo Internet Life, and Smart Business. Previously, he was group business manager of Ziff-Davis' Computer Shopper franchise, where he helped drive record revenues, growth and productivity for online and print properties. During his tenure at Ziff-Davis, Berk also helped the company build competitive advantage as Director of Pricing and Competitive Analysis. Prior to Ziff-Davis, he held several key senior financial management positions at Gruner + Jahr USA Publishing and Time Warner, in addition to information systems consulting positions with Money Magazine and IMI Systems.

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of direct email marketing solutions. Through its combination of innovative technology and world-class strategy, creative, data integration and client services, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships and maximize marketing investments. The company's suite of products and services, ranging from a premier ASP application to enterprise-wide email solutions, enables clients to manage all aspects of email programs throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World WildLife Fund, Unilever Cosmetics International, BMC Software, Alitalia, and TIME Magazine. Privately held and based in New York, the company's investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom(R) Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.