Bigfoot Interactive Adds Premiere Brands to Client Roster.

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 20, 2004

-- Arthur Frommer's Budget Travel and Domino's Pizza Chose Marketing Automation Solutions & Delivery Optimization Services to Manage Online

Customer Campaigns --

Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced the addition of several leading consumer brands to its client roster, including Arthur Frommer's Budget Travel and Domino's Pizza. The marketers will utilize Bigfoot Interactive's marketing automation solutions and delivery optimization services to maximize the impact of their email campaigns and online customer communications initiatives.

According to a 2003 study by Assurance Systems, over 17% of legitimate e-mail marketer's messages do not make it to the customer inbox because they have been incorrectly identified as Spam. Bigfoot Interactive's delivery optimization services reduce the incidence of false identification and improve deliverability of wanted email in an increasingly challenging delivery environment. Delivery optimization products and services include access to Bigfoot Interactive's proprietary mail relay server which provides sophisticated delivery optimization techniques and bounce management capabilities, IP address allocation with AOL Enhanced Whitelisting monitoring for qualified accounts, advanced hygiene and suppression services, content review and scoring and consulting designed to help retailers maximize the performance of and sales from their permission-based email communications and offers.

"Bigfoot Interactive's team provided the expertise we needed to get our email campaign off the ground," said Christy Tanner, director of business development at Arthur Frommer's Budget Travel. "We look forward to continuing the relationship as we communicate with our customers through the email channel."

In addition, Bigfoot Interactive's marketing automation solutions allow marketers to seamlessly integrate and automate email communications based on an individual's specific actions and behaviors. Marketing automation modules include event-based messaging for product launches, shipping confirmations, up-sell/cross-sell triggered campaigns, customer appreciation initiatives and special offers such as coupons and rebate alerts.

"Leading brands are increasingly leveraging email to boost sales, impact brand awareness, drive efficiencies and build competitive advantage," said Al DiGuido, Bigfoot Interactive CEO. "But to successfully negotiate the challenges of today's email delivery environment, even the savviest of marketers will need to partner with an email communications company at the forefront of email delivery optimization. From the marketer or customer perspective, there is no value in an email dialog where interaction is absent or inconsistent."

Bigfoot Interactive's marketing automation solutions easily integrate with Bigfoot Interactive's proprietary mail relay server and user interface, DREAM(SM), and automate data transfers, content assembly, event-based messaging, delivery and reporting. Built around a series of flexible, turnkey modules, these solutions can also quickly integrate with a client's existing CRM solutions and legacy systems and enable marketers to develop and manage email communications throughout the customer lifecycle while ensuring proper delivery of messages.

For more information on the Bigfoot Interactive marketing automation tool kits, as well as case studies and best practices, contact [e-mail] or visit www.bigfootinteractive.com.

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of industry-specific products and services includes scalable email campaign technology, delivery optimization, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle.

Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post, Newsweek Interactive, and MCI. Privately held and based in New York, the company's investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.