BigYellow and CoolSavings Partner to Provide Targeted Coupons.MIDDLETON, Mass.--(BUSINESS WIRE)--Nov. 3, 1997--Useful coupons -- the kind consumers want to receive and businesses want to send -- are now new product features of BigYellow(SM), the nation's leading online shopping directory A shopping directory is a web directory style website similar to the Open Directory Project or the Yahoo! Directory with focus on sites that sell products or services, usually referred to as ecommerce websites. . BigYellow (bigyellow.com) today announced a joint marketing and business partnership with Interactive Coupon Network (ICN ICN International Council of Nurses. ), producers of www.CoolSavings.com, the leading coupon service on the Internet, that will provide consumers with highly-targeted coupons from national and local merchants. BigYellow visitors can print out coupons from listings of participating businesses for a wide range of products and services, including clothing, restaurants, travel, and food. BigYellow shoppers also have the option to be notified about new savings offers at their favorite stores by completing a confidential, personal shopper Personal shopping is a occupation of people who help others shop by giving advice and making suggestions to customers. They are often employed by department stores and boutiques (although some are freelance or work exclusively online). profile. For example, pet owners can request notification about coupons from PETsMART, while parents planning their Christmas shopping can receive notification about savings at Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. . "Consumers use BigYellow to make informed shopping decisions," said William Wise, president of Bell Atlantic Electronic Commerce Services, providers of BigYellow. "By offering targeted coupons to our users, we are providing yet another valuable service to help them make those decisions." What makes BigYellow coupons unique, Wise added, is the technology devised by Interactive Coupon Network that enables consumers to define their own needs and enables businesses to target the demographics and select market areas where they will offer coupons. For example, a new restaurant can use BigYellow to create a "Grand Opening" coupon and make it available to consumers in the cities and towns immediately surrounding the new location. Furthermore, that restaurant can instruct BigYellow to notify all registered users living in the restaurant's targeted market area who fit a specific demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want . The site's underlying technology allows the restaurant to tightly control the number of coupons it issues, and provides management with information to help monitor and fine-tune its marketing strategy. "Targeting and tracking are at the very heart of every successful relationship marketing campaign," said Steve Golden, chairman of ICN. "CoolSavings' technology gives marketers unprecedented targeting capabilities, while protecting consumer privacy and delivering a tangible benefit in the form of real-world savings at thousands of stores nationwide." CoolSavings(R) already has 165,000 registered households, all of which will be able to receive coupons from BigYellow advertisers. The user base is expected to grow exponentially as a result of the partnership. Interactive Coupon Network is based in Chicago, Ill. The technology behind CoolSavings was developed over the course of a year near the Champaign-Urbana campus of the University of Illinois University of Illinois may refer to:
In addition to its 17 million U.S. business listings, BigYellow features 100 million U.S. residential listings, a national directory of 15 million e-mail addresses, and links to directories in 39 foreign countries. BigYellow has strategic relationships with Infoseek, Inc., NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Four11, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Interactive, HotBot and the Mining Company, as well as more than 40 content partners for the most popular topics on its service. Unique in the industry, BigYellow employs a full-time Customer Services staff that answers calls during business hours BUSINESS HOURS. The time of the day during which business is transacted. In respect to the time of presentment and demand of bills and notes, business hours generally range through the whole day down to the hours of rest in the evening, except when the paper is payable it a bank or by a at 1-888-BIGYELLOW. The new Bell Atlantic, formed through the merger of Bell Atlantic and NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange , is at the forefront of the new communications, information and entertainment industry. With 40 million telephone access lines and 5.5 million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, market leaders in wireless services and the world's largest publishers of directory information. Bell Atlantic companies are also among the world?s largest investors in high-growth global communications markets, with operations and investments in 21 countries. CONTACT: Bell Atlantic, Middleton Phil Santoro (978) 762-1326 psantoro@bigyellow.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion