BigStar Entertainment To Sponsor O2K: An Academy Awards Celebration.Business/Entertainment Editors NEW YORK--(BUSINESS WIRE)--March 17, 2000 BigStar, in Conjunction with the Hollywood Stock Exchange(R), Brings Top Hollywood Event to the Internet BigStar Entertainment Inc. (Nasdaq:BGST BGST Bradley Gunnery Skills Test ) which operates www.bigstar.com, a leading Shop-a-Tainment(TM) filmed entertainment destination site, today announced that the company would be a sponsor of the Hollywood Stock Exchange's O2K Academy Awards Celebration. Live from the House of Blues Live From the House of Blues was a 26 part series on WTBS. It featured live music and was fronted by a rotation of celebrity hosts. The show was produced by Michael Murphy Productions in conjunction with the "House of Blues" franchise. in West Hollywood, Calif. and connected to millions via the Internet at www.hsx.com/o2k, the O2K Academy Awards, the O2K Academy Awards dinner and post-awards party will feature live performances by Moby and Earth, Wind & Fire and will be attended by Hollywood celebrities and Silicon Valley digerati The "digital elite." People who are extremely knowledgeable about computers. It often refers to the movers and shakers in the industry. Digerati is the high-tech equivalent of "literati," which refers to scholars and intellectuals, or "glitterati," the rich and famous. . O2K Village, the first-ever interactive block party, will be open to the public on Friday March 24th from 4:00 p.m. - 10:00 p.m. and Saturday March 25th from noon - 10 p.m. with the party beginning at 5:30 p.m. on Sunday, March 26th. BigStar's focus for the festival will be the showcasing of their new "Big Stars" multi-media print, television and radio advertising campaign which was created by Mad Dogs and Englishmen. "Big Stars" will feature magnified views of specific facial characteristics of well-known movie stars. Designed to be entertaining and engaging, the advertisements will challenge the viewer's familiarity with celebrities and is designed to reinforce BigStar's Shop-a-Tainment strategy. "BigStars will be a series campaign, introducing a different star couple every couple of weeks. Throughout the weekend, modified versions of print ads from the "Big Stars" campaign will run on 53 video monitors around the village, on the giant VideoTron screen on Sunset Boulevard and on monitors positioned throughout the venue, while the first print ads are scheduled to run in entertainment magazines, including Movieline and Yahoo! Internet Life Yahoo! Internet Life was a monthly magazine published by Ziff-Davis, which licensed the name from Yahoo!, a well known search engine website. It was created and launched by Barry Golson, the former executive editor of Playboy and TV guide. . "O2K is one of the best and most high-profile Oscar parties. We are looking at this as a wonderful opportunity to launch our 'Big Stars' campaign and also to generate interest in bigstar.com among a very important and influential crowd of celebrities, the Internet community and movie watchers, both in person and through the Webcast of the event," said David Friedensohn, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BigStar Entertainment. "We are thrilled that BigStar has chosen to launch its 'BigStars' ad campaign at HSX's O2K event," said Stan Weil, executive vice president, sales, Hollywood Stock Exchange. "Providing customized marketing and advertising opportunities to our corporate sponsors while creating O2K as a new advertising venue is a great way for us to distinguish ourselves in the advertising community." About Hollywood Stock Exchange The Hollywood Stock Exchange(R) (www.hsx.com) is a digital media company that provides over one million consumers per month with an online entertainment experience, driven by its patented entertainment stock market. HSX syndicates the news and insights from the Exchange into traditional media as original programming and to entertainment companies as market research. The company has recently been named the "Best of the Web" by Forbes Magazine and one of the "Top Gaming Sites" by Yahoo! Internet Life Magazine. HSX is headquartered in Santa Monica, California For other uses, see Santa Monica (disambiguation). Santa Monica is a coastal city in western Los Angeles County, California, USA. Situated on Santa Monica Bay of the Pacific Ocean, it is surrounded by the City of Los Angeles — Pacific Palisades and Brentwood on the north, and has offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , NY About BigStar Entertainment BigStar Entertainment Inc. (Nasdaq:BGST) operates bigstar.com (AOL keyword: BigStar), a leading Shop-A-Tainment(TM) destination site, based on internal analysis of traffic, sales and other metrics. Bigstar.com is exclusively dedicated to filmed entertainment products and sells more than 40,000 titles of videos and digital video discs (DVDs). BigStar has forged strategic alliances with companies including ValueVision (NASDAQ:VVTV VVTV Voorlopige Vergunning Tot Verblijf (Dutch: Temporary Residency Permit to Stay) ), StarMedia (NASDAQ:STRM STRM Stream (US Postal service standard street suffix) STRM Starmedia Network, Inc. (stock symbol) STRM System Trouble Report Menu STRM Streamer ), AOL Moviefone (NYSE NYSE See: New York Stock Exchange :AOL), Shop-at-AOL, Earthlink (NASDAQ: ELNK ELNK EarthLink, Inc. (stock symbol) ELNK Ethernet Link ) Yahoo! Chat (NASDAQ:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) ) and Flirt.com among others. This news release may contain statements of a forward-looking nature relating to the future events or the future financial results of BigStar Entertainment. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements investors should specifically consider the various factors which could cause actual events or results to differ materially from those indicated from such forward looking statement, including the matters set forth in BigStar Entertainment's reports and documents filed from time to time with the Securities and Exchange Commission. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion