BigFix Software Truth Commission Hearings Report Initial Success.Popular Viral Campaign With 20,000 Global Online Viewers Mocks Enterprise Software Sales Practices EMERYVILLE, Calif. -- BigFix Inc.'s humorous Software Truth hearings video campaign has achieved remarkable worldwide success. The videos, which mock <noinclude></noinclude> Wikipedia does not currently have an encyclopedia article for . You may like to search Wiktionary for "" instead. To begin an article here, feel free to [ edit this page], but please do not create a mere dictionary definition. the dishonest sales practices and subjective product reliability of major enterprise software vendors, have been viewed by more than 20,000 visitors worldwide since the company launched the viral Web marketing campaign in October. BigFix initiated the Truth Commission "hearings" to disrupt the enterprise software sales status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. that all too often relies on guile to foist foist tr.v. foist·ed, foist·ing, foists 1. To pass off as genuine, valuable, or worthy: "I can usually tell whether a poet . . . sub-standard software on trusting buyers. Technology vendors frequently substitute innovation with intimidation, and by using humor humor, according to ancient theory, any of four bodily fluids that determined man's health and temperament. Hippocrates postulated that an imbalance among the humors (blood, phlegm, black bile, and yellow bile) resulted in pain and disease, and that good health was to highlight this point, BigFix hopes to refocus Verb 1. refocus - focus once again; The physicist refocused the light beam" focus - cause to converge on or toward a central point; "Focus the light on this image" 2. the conversation back to first principles: building quality solutions that solve users' problems. The campaign has garnered positive reviews in the blogosphere The total universe of blogs. See blog. including the Security Curve - http://www.securitycurve.com/blog/archives/000481.html and Selling to Big Companies - http://sellingtobigcompanies.blogs.com/selling/2006/ 10/a_pr_campaign_s.html (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) "Today's economy is seriously dependent on its technology infrastructure, so sub-par software can have very serious repercussions repercussions npl → répercussions fpl repercussions npl → Auswirkungen pl stretching far beyond a company's four walls. The Software Truth Commission footage uses humor to discuss the serious issue of enterprise software quality and vendors resorting to almost anything to close that deal," said David Appelbaum, vice president of marketing for BigFix. "We could have complained, but instead took our case directly to the consuming public." BigFix's Software Truth campaign created by Rassak Experience, reports on hypothetical Hypothetical is an adjective, meaning of or pertaining to a hypothesis. See:
The Software Truth video can be seen online at http://www.bigfix.com/softwaretruth. About BigFix Founded in 1997, BigFix offers the only intelligent IT management engine that automates discovery, assessment, remediation and reporting for global IT systems, security and networks. Designed for highly distributed and complex IT infrastructures, BigFix Enterprise Suite delivers real-time visibility and control through its single agent, multi-function architecture. Its award-winning technology is proven in production at more than 500 companies, government agencies and public sector institutions worldwide and currently manages over 7,000,000 desktop and mobile clients, workstations and servers. More information can be found at www.bigfix.com. [c] 2006 BigFix, Inc. All rights reserved. All company and product names mentioned herein may be trademarks of their respective companies. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion