BigBand Networks Unveils Digital Advertisement Insertion At CableLabs Digital Program Insertion Demonstrations.Business Editors/High-Tech Writers LOUISVILLE, Colo.--(BUSINESS WIRE)--Oct. 30, 2001 Splicing splicing /splic·ing/ (spli´sing) 1. the attachment of individual DNA molecules to each other, as in the production of chimeric genes. 2. RNA s. on Broadband Multimedia-Service Router Complies with DPI (Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed. Standard and Works with Systems from Leading Vendors Seachange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . and nCUBE BigBand Networks BigBand Networks (known as BigBand ; NASDAQ: BBND) is a multinational corporation headquartered in Redwood City, California, United States. BigBand manufactures and sells digital video and data processing platforms and solutions in areas ranging from digital video to CMTS. , Inc., a leading provider of broadband multimedia routing systems for broadcasting and advanced services, today announced its support for digital advertisement insertion on the company's Broadband Multimedia-Service Router (BMR BMR basal metabolic rate. BMR abbr. basal metabolic rate BMR, n See basal metabolic rate. BMR basal metabolic rate. (TM)) line. The BMR's splicing functionality complies with the new Digital Program Insertion Digital Program Insertion (DPI) allows cable headends and broadcast affiliates to insert locally-generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. (DPI) interface standards developed by the Society of Cable Telecommunications Engineers (SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External ), and is being demonstrated at CableLabs' vendor proceedings, running from October 22 to November 2. DPI compliance validates the high capacity BMR1200(TM) and space efficient BMR100(TM) systems as splicing solutions for large scale cable digital advertisement insertion. With this solution, cable multiple systems operators (MSOs) can enhance their revenues by seamlessly splicing locally stored advertisements into digital programming. "Digital advertisement insertion capability further validates the completeness of the BMR solution as a next-generation routing platform," said Sylvain Riviere ri·vière n. A necklace of precious stones, generally set in one strand. [French rivière (de diamants), river (of diamonds), from Old French rivere, from Vulgar Latin , senior product marketing manager of BigBand Networks. "BigBand Networks' advanced digital video functionality and rich NativeMedia technology enable us to add splicing to the BMR's leading digital broadcast grooming capabilities. Our MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. customers will be able to combine these to further boost their revenues over networks operating at enhanced economic efficiency." Mr. Riviere noted that BigBand Networks' digital advertisement insertion functionality is enabled by a simple software upgrade to the BMR system. He also pointed out that the BMR is designed to be architecturally flexible, enabling delivery of advertisements stored in either primary headend or hub locations on MSO systems. The BMR complies with the new DPI standards -- DVS-253 and DVS-380 -- that are being tested during multi-vendor trials. In addition, BigBand Networks is demonstrating that the BMR is fully interoperable with equipment from leading advertisement server vendors nCUBE and SeaChange International who are also participating in the event. About CableLabs CableLabs is a research and development consortium of cable television system operators representing the continents of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and South America. CableLabs plans and funds research and development projects that will help cable companies take advantage of future opportunities and meet future challenges in provision of television, data, and Internet services to consumers. It also transfers relevant technologies to member companies and to the industry. In addition, CableLabs acts as a clearinghouse to provide information on current and prospective technological developments that are of interest to the cable industry. CableLabs maintains web sites at www.cablelabs.com; www.cablemodem.com; www.cablenet.org; www.opencable.com; and www.packetcable.com. About BigBand Networks BigBand Networks, Inc. designs, manufactures, sells and supports Broadband Multimedia-Service Routers (BMR). The BMR is a new class of router built on the company's NativeMedia(TM) technology that uniquely routes and integrates video, audio and data in their native formats and enables service providers to deliver broadcast-quality content and advanced, interactive services to the mass market. The company is funded by Redpoint Ventures, Pilot House Ventures, Cedar Fund and Evergreen Investments and is based in Fremont, California. Additional information can be found at www.bigbandnet.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion