BigBand Networks Demonstrates Zoned Digital Ad Insertion at DPI Exhibitions.Business Editors LOUISVILLE, Colo.--(BUSINESS WIRE)--Oct. 31, 2002 Geographic Targeting Geographic targeting is a viable way for resource allocation, especially to alleviate poverty in a country. In this context, public expenditure and policy interventions can be deployed to reach the neediest people in the poorest areas. Solution Leverages Media Processing See media control. , High-Speed Switching and Gigabit Ethernet Transport to Expand Potential of Local Advertising Market BigBand Networks, Inc., a leading provider of broadband multimedia routing systems for broadcast television and advanced services, today announced that it participated in multiple digital ad insertion demonstrations at the Digital Program Insertion Digital Program Insertion (DPI) allows cable headends and broadcast affiliates to insert locally-generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. (DPI (Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed. ) Exhibitions being held here at CableLabs(R) facilities this week. Underscoring BigBand Networks' technological distinction, these demonstrations included zoned digital ad insertion splicing splicing /splic·ing/ (spli´sing) 1. the attachment of individual DNA molecules to each other, as in the production of chimeric genes. 2. RNA s. by the Broadband Multimedia Service Router (BMR BMR basal metabolic rate. BMR abbr. basal metabolic rate BMR, n See basal metabolic rate. BMR basal metabolic rate. (R)). This solution allows cable operators to geographically refine their advertisement targeting, and is based on the Society of Cable and Telecommunications Engineers (SCTE SCTE Society of Cable Telecommunications Engineers SCTE Society of Cable Television Engineers SCTE Serial Clock Transmit External ) DPI standards. "The BMR is the only platform capable of providing lucrative zoning capabilities to our cable operator customers," said Sylvain Riviere ri·vière n. A necklace of precious stones, generally set in one strand. [French rivière (de diamants), river (of diamonds), from Old French rivere, from Vulgar Latin , director of product marketing, BigBand Networks. "BigBand Networks integrates zoned digital ad insertion as a modular service within a networked, multi-service environment, based on the BMR's high processing performance and flexible architecture. The demonstrations at CableLabs highlight the BMR's switching capabilities, gigabit Ethernet transport support, and intensive media processing, all deployed to cost effectively expand the revenue-generating services offered by our customers. This demonstrates how BigBand Networks leverages its technologies for timely delivery solutions in response to real cable industry business needs. Several of the largest operators are deploying BMR digital ad insertion, extending their participation in the multi-billion dollar annual local advertising market to the expanding digital programming tier." Highlighting interoperability with leading ad servers and the strategic importance of the local advertising market, BigBand Networks' digital ad splicing has been deployed by several top five cable operators, driving advertisements to hundreds of thousands of digital cable subscribers. BigBand Networks' BMR provides cable operators with the flexibility to centralize ad insertion from a headend, splice multiple ads simultaneously that are switched to different zones, deliver those ads via Gigabit Ethernet, and perform edge media processing and RateShaping(TM) to assure video quality and bandwidth efficiency. Utilizing the BMR to direct particular advertisements to particular zones opens local insertion participation to more advertisers, and enables lucrative targeting based on geography and demography. Digital ad splicing on the BMR leverages the platform's advantages such as leading port density, reliable architecture, ease-of-use, and the ability to add digital ad insertion functionality and scale up to more insertions on more programs, without re-wiring or adding hardware. ABOUT BIGBAND NETWORKS BigBand Networks, Inc. designs, manufactures, sells and supports Broadband Multimedia-Service Routers (BMR). The BMR is a new class of router built on the company's NativeMedia(TM) technology that uniquely routes and processes video, audio and data in their native formats. The field-upgradeable architecture combines advanced hardware and software technologies, for high performance media processing and switching, with agility to optimize for each service supported. This enables network operators to cost-effectively expand revenue-generating offerings of broadcast-quality content and advanced, interactive services. Services supported by the BMR include digital broadcast television, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , transport of high quality video, ad insertion, VOD See video-on-demand. VoD - video on demand and iTV. The company's customers include Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Cox Communications and Rogers Cable. BigBand Networks is based in Redwood City, CA. For more information on BigBand Networks, please visit www.bigbandnet.com. |
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